Creative / Product Lead

Potato are seeking a talented Creative/Product Lead to join us on a large scale, multi-year digital project to create a state of the art, immersive experience based around an iconic and globally recognised entertainment brand.

About the role:

Potato are a lead partner on a large scale, multi-year digital project to create a state of the art, immersive experience based on a globally recognised entertainment brand.

The project is an opportunity to define an entirely new depth of experience for future audiences. To achieve new qualities of immersion, we will be using a range of approaches including, immersive technologies, high quality narrative, live immersive production events and an intelligent underlying platform that allows the user genuinely to influence how their experience unfolds.

The role will be Bristol-based (with key stakeholders in London and S. Wales) and involve teams from at least 4 companies (including Potato) to be managed as an overall programme. The programme is likely to last for 18 months minimum with the option to extend once the product is in market.

The Creative/Product Lead will work with the Programme Lead and Technical Lead to bring insight and consistency across the creatives working on the programme. You will need to ensure that all creative aspects of the programme are of the highest quality and align smoothly with one another.

The Creative/Product Lead will drive quality and consistency across creative direction and decisions, helping to ensure an ambitious vision for the product by contributing creative insight and ideas. You will need to strike a balance between being hands-on and an overseer.

About you:

You should have a product mentality; always be questioning how the product could be improved, ensuring our work is focused on the agreed creative outcomes, the product vision and purpose, and whether or not any new work fits in with the overall creative strategy. You should be comfortable with all stages of the product life cycle, from creative concepting, to initial experimentation and requirements gathering through to delivery and support.

Your portfolio should show that you are used to working on large projects: prioritising work streams, working across different media, working efficiently and managing your own time as well as others, meeting with clients, fleshing out creative concepts, working alongside other designers effectively, and liaising with our large team of developers to bring everything to fruition to your own exacting standards.

You must have:

  • Experience at working in agile and lean teams in a smaller, dynamic organisation without relying on extensive resources to get things done
  • A track record in mentoring others to help them develop both creatively and commercially and progress their careers
  • The ability to articulate your thinking to colleagues, stakeholders, users, and the wider design community
  • Demonstrable experience from your previous projects in having had to make sense of business objectives and user needs and knowing how to balance the two
  • Examples of having challenged & coached product teams to try new approaches and ways of working to make strategy come to life
  • Evidence of having worked on creative concepts – in particular experimenting & rapidly producing multiple concepts and prototypes; knowing when to apply pixel-perfect attention to detail, and when a lean approach is favourable
  • Evidence of where you took accountability for the work of other creatives

Ideally, you also:

  • Demonstrated creative experience with major international brands and products. Your portfolio highlights this
  • +5 years experience as a creative lead or similar, leading the efforts of cross-functional independent creative or product teams
  • +3 years experience working closely with or within an agency environment
  • Experience working with the public sector beneficial but not a requirement
  • Although this role requires in-depth knowledge of creative management, team coaching (wellbeing and performance), and agile product delivery (frameworks and practice), formal education and qualifications are not a requirement.