VP Product

Company Overview

Cobu (formerly known as Doorbell Communities) is changing the residential living experience by powering genuine community. Born out of seeing loved ones and friends struggle with loneliness in these environments, Cobu has created a platform that enables residents to build a stronger sense of community amongst their neighbors with real, face-to-face interaction.

For building owners, partnering with Cobu results in meaningful differentiation, enhanced renter loyalty, and higher retention. For local and national brands, Cobu offers the opportunity to engage with a hyperlocal, verified, and high value audience by helping build stronger communities. Cobu currently powers community across 3,500 apartments in 15 buildings in Metro Boston with leading multifamily owners and brands.

Cobu has raised funding from several notable investors and has an arsenal of industry experts on our advisory board. Our team is packed with young and energetic tech, community, and business-minded individuals, focused on the mission of powering genuine community.


About the role

The Cobu team is looking for a forward-thinking VP Product who is passionate about building community and has experience building a SaaS and mobile product that can scale. Our team moves quickly and looks to make product decisions based on the beautiful balance of data vs. intuition, with a focus on user testing and rapid iterations. We have an incredible and growing team of engineers in place, and a product already on the market.

Our ideal candidate is passionate about solving user problems and rejoices at the smile of a user who falls in love with a solution the second they see it. Experience with user on-boarding strategies, (technical) product marketing and user experience design are a strong plus.

Cobu is headquartered in Downtown Crossing, Boston.

Website: www.livecobu.com

Responsibilities – VP Product

About this Role

Working directly with the CEO and Engineering Team, you will own all facets of product: knowing our customers (residents, buildings, and brand partners), crafting a vision, managing the product experience, effectively recruiting, managing, leading, and motivating top talent, and being an impactful business partner to other business leaders. You will help define strategic priorities at Cobu, weigh the long-term product roadmap against those priorities, and lead your team through execution. You must demonstrate qualities of an entrepreneur who can effectively scale a startup.

About you

You love understanding communities and consumers, not just through quantitative data but by really getting to know and understand them. You’re passionate about building amazing communities and amazing products. You lead with purpose, ask the tough questions, and have an innate ability to focus and prioritize. You innovate because you know that anything you do today can be improved tomorrow. You are a strong communicator, able to share the story that the numbers are telling. It’s not just enough for you to see the solution, you are able to think critically and make decisions based on your findings. You love to execute. People have called you scrappy. And despite considerable skills and impressive experience, importantly, you are humble. People management is a strength of yours and will be expected in the role. You are a magnet for talent, and people look to you for leadership. You are a leader that seeks to make an impact. A big impact.



  • Define strategic priorities and lay out a product vision that spans company wide (resident communities, building owners, and brand partners) using a data-driven approach to understand our residents and stakeholders

  • Transform vision into actionable, measurable product plans based on data and insights.

  • Own the product roadmap and the customer experience across 7+ existing & new products: iOS and Android apps, our website, the partner portal, resident onboarding tools, and internal tools

  • Continuously refine and evolve the product management process and procedures to ensure productive and efficient collaboration within the product team and across the organization; develop decision-making and consensus-building to manage projects through successful launch

  • Lead the process to determine product scope, roadmap, and priorities

  • Gather product and customer requirements

  • Create use cases and wireframes

  • Gather and analyze feedback from sales, marketing, development, customers, and prospects

  • Be passionate about the user and be their voice inside the business

  • Estimate project timelines

  • Monitor the status of development projects, as well as participate in sprints and retrospectives

  • Ultimately discover a product that is valuable, usable, and feasible

  • Collect marketing and product analytics

  • Monitor user engagement

  • Manage landing pages and conversion funnels

  • Participate in content marketing efforts

  • Conduct competitive research

  • Evangelize on behalf of the company and its vision



  • 6+ years Product management experience (including 3+ years digital product management experience in a high growth environment)

  • Passion for building resident-facing tools that build genuine community and internal-facing tools that drive operational expansion across 20+ markets, and internal tools to drive efficiencies; community-building experience through technology a strong plus

  • Passion for building functional and engaging consumer experiences

  • Strong web or app UI/UX experience

  • Deep understanding of business strategy and metrics

  • Customer-led product design philosophy with a user-focused approach; an ability to think about product from the users’ perspectives

  • Excellent analytical skills with demonstrated experience in hypothesis-driven learning and turning data into actionable insights; demonstrates ability to design tests, measure results, and analyze performance; ability to point to past wins and speak to losses

  • Entrepreneurial mindset, with a bias for action and ability to deal with extreme ambiguity and rapidly changing environments. Startup experience strongly preferred, entrepreneurial spirit a must

  • Experience turning complex problems into simple and engaging products for the web and mobile devices

  • Excitement for interacting with users to collect feedback on product and use

  • Demonstrated command of the principles of interaction design, visual design, and information architecture

  • Capability to communicate and prototype interactions rapidly at all levels of resolution

  • Excitement about the opportunity to meaningfully impact a high-growth business as its first full-time product team member



  • Competitive salary, equity, performance bonuses, and health benefits (including full medical / dental / vision)