Product Manager

Who We Are

Persado is reinventing digital marketing creative by applying mathematical certainty to the message, the foundational DNA of Marketing. By unlocking the power of words, companies win every digital marketing moment, experiencing dramatic new levels of brand engagement and revenue performance. CMOs from the world’s most valuable brands rely on Persado to generate in a dramatically new way using the power of intelligent automation, AI and advancements in linguistic science to unlock the power of words and emotionally engage consumers, one by one, moment by moment at scale.

The Persado Message Machine uses sophisticated AI, data science, computational linguistics and machine learning to generate the perfect message for every campaign by leveraging the world’s most advanced marketing language knowledgebase of more than one million tagged and scored words and phrases. Marketers gain full visibility with quantifiable results and data-driven insights to identify the trends and emotional language that win every moment in the customer journey while ensuring the marketing message always reinforces brand voice.

What We Are Looking For

We are looking for a Product Manager based out of New York City to help us define, develop and oversee the expansion of our marketing platform that unlocks the power of words through AI. You will work with teams of engineers and designers to build features and expand our portfolio. If you are an inspiring Product Manager, interested in innovation and experienced in executing product initiatives across the company then join us in our quest to disrupt the creative industry.

What We Want You To Do

    • Interact daily with key internal stakeholders such as Sales, Customer Success, Engineering, and Support to ensure timely delivery of quality products
    • Drive product initiatives for our marketing platform from concept, vision articulation and requirements documentation to “go-to-market” (positioning, pricing, marketing, rollout, and training)
    • Lead Discovery meetings to evaluate and prioritize product features for inclusion into product roadmap
    • Translate customer needs into functional and technical product requirements
    • Continually assessing product design, providing an expert opinion on improvements and managing external and internal expectations
    • Refining and maintaining detailed product requirements and issues
    • Document use cases and specifications with a keen eye for customer personas
    • Interactively question and debate technical approaches with engineering specific to building/extending functionality of the product
    • Analyse the marketplace, customers, and competitors to determine the right product features and benefits in order to increase market share and retain/grow existing client base
    • Compare product performance against business targets; assessing and managing risks


What We Want To See

    • 2-5 years of experience in Product Management
    • Experience with Self Service Enterprise S/W delivered in the cloud
    • 1+ years of experience in cloud software
    • 1+ years of Product Management experience in an Agile context
    • Experience building SaaS products, campaign management or analytics products
    • Product management experience for marketing cloud services – a big plus
    • Experience designing and building great user experiences
    • Strong Business Acumen


Who You Are

    • You are a product geek (and not shy about it)
    • Able to deliver results in an exciting and fast-paced environment that requires fresh thinking and innovation
    • You are customer-driven and love coming up with solutions to their problems
    • Experience in an Agile / Scrum / Kanban environment
    • Excited about working autonomously in a lean environment
    • Data driven, data curious, analytical, spot trends in the data
    • Be able to cut through the noise and focus on what makes an impact
    • Tech-savvy and not afraid to get your hands dirty when needed
    • Excellent written and verbal communication skills


What We Offer

By joining Persado, you will be part of a young, creative, and dynamic company undergoing rapid growth and transformation into a global market leader.

  • Competitive salary and bonus plans
  • Meaningful equity compensation
  • All the computer gear you need to improve your productivity
  • Work-life flexibility – we value your contributions above all