Product Director

Who We Are

Persado is reinventing digital marketing creative by applying mathematical certainty to the message, the foundational DNA of Marketing. By unlocking the power of words, companies win every digital marketing moment, experiencing dramatic new levels of brand engagement and revenue performance. CMOs from the world’s most valuable brands rely on Persado to generate in a dramatically new way using the power of intelligent automation, AI and advancements in linguistic science to unlock the power of words and emotionally engage consumers, one by one, moment by moment at scale.

The Persado Message Machine uses sophisticated AI, data science, computational linguistics and machine learning to generate the perfect message for every campaign by leveraging the world’s most advanced marketing language knowledgebase of more than one million tagged and scored words and phrases. Marketers gain full visibility with quantifiable results and data-driven insights to identify the trends and emotional language that win every moment in the customer journey while ensuring the marketing message always reinforces brand voice.

What We Are Looking For

We are looking for an experienced Product Director to lead a group of talented product managers and take ownership of our proprietary AI-powered marketing language. You will own the roadmap of the existing product vertical, talk with internal and external stakeholders and deliver items that can bring an impact. You will work with teams of engineers, designers, data scientists and other product verticals to build features and expand our portfolio. If you are an inspiring product leader, interested in innovation, not afraid to get dig into the details and have experience in NLP, knowledge base systems or AI related products then join us in our quest to disrupt the creative industry.

What We Want You To Do

    • Generate the vision and strategy for your product line, the market position and features that are vital for success
    • Analyze the marketplace, customers, and competitors to determine the right product features and benefits in order to increase market share and retain/grow existing client base
    • Be on top of the roadmap and product backlog, providing guidance and reviewing requirements and stories to ensure proper execution and delivery
    • Drive the team to always be looking at the KPIs to improve
    • Compare product performance against business targets; assessing and managing risks
    • Work closely with engineering to ensure timely delivery of quality products and with data science and innovation team to expand our knowledge base
    • Mentor your team and help them progress towards the next step in their career
    • Engage with customers in order to identify new opportunities and build relationships that will grow our customer base
    • Represent your team both internally and externally, including customer presentations, C-level and company-wide updates on your team’s work and roadmap


What We Want To See

    • 5-7 years of experience in Product Management
    • 1-2 years of experience leading a product team in a high paced tech company
    • Strong agile and lean product development experience
    • Successfully launched a number of high-tech products and were involved in all steps of the product release cycle
    • Experience working with teams for NLP, knowledge databases or AI related products
    • Product management experience for marketing cloud services, campaign management platforms, Martech or Adtech stack – a big plus
    • Experience working with campaign management teams and data scientists
    • Strong Business Acumen


Who You Are

    • A mentor with a proven track record in managing teams, and getting the best out of them
    • Able to demonstrate a strategic mind-set and communicate this focus to a team
    • Strong collaboration skills with an ability to drive tasks to completion in a lead role
    • Good communication, presentation and interpersonal skills including the ability to work with and influence people
    • Able to deliver results in an exciting and fast-paced environment that requires fresh thinking and innovation
    • Good customer facing experience, working across multiple levels within an organization
    • Data driven, data curious, analytical, spot trends in the data
    • Proven ability to manage multiple initiatives concurrently
    • Be able to cut through the noise and focus on what makes an impact
    • Tech savvy and not afraid to get your hands dirty when needed
    • Excellent written and verbal communication skills
    • Strong technical background – A Bachelor’s degree in a STEM related field is required, graduate degree is a plus


What We Offer

By joining Persado, you will be part of a young, creative and dynamic company undergoing rapid growth and transformation into a global market leader.

  • Competitive salary and bonus plans
  • Meaningful equity compensation
  • All the computer gear you need to improve your productivity
  • Work-life flexibility – we value your contributions above all