Digital Product Strategy Manager
ID 2015-1919
Location London – United Kingdom
The Client Technology team is a relatively new addition to The Economist Media Businesses. Our role is to ensure that all teams within Media Businesses have the best technology available to achieve a client’s marketing objectives. The team ensures that digital products with commercial opportunities, whether new editorially-led products or new technologies for achieving engagement, are strategized, sold and measured for the best results.
We are recruiting a Product Strategy Manager to be responsible for the operational, commercial and pre-launch elements of new digital products being used by The Economist Group Media Businesses.
Accountabilities:
In the role you would be expected to:
Develop the commercial opportunities for new editorially-led reader products, working closely with the editorial, revenue and digital solution teams
Work with the revenue teams to identify new technology products which would help our client’s meet their objectives and, following cost analysis, initiate and oversee the development of those products
Become a product ambassador within media businesses, answering any technical questions and supporting the sales and marketing teams as and when this is needed
Work with internal teams such as Ad Control and Finance to ensure all products are ready for commercialisation
Monitor performance of the products and work with the Business Analyst on improvements
Be a key stakeholder in the development of products outside The Economist such as Intelligent Life and World In, speaking for the commercial opportunities and getting involved in the development process
Experience, skills and professional attributes:
To succeed in this role you must have:
Experience of working within the digital marketing industry with a commercial awareness
An understanding of digital product development and workflows
The ability to apply a cost analysis to a product lifecycle in order to inform decisions on functionality and revenue generation
An ability to work well in cross functional teams
Proof of strong negotiation and communication skills