We promise you haven’t worked with anyone like us before. We’re a Minneapolis / St. Paul, MN based startup that’s changing the way businesses do marketing, lead generation, and conversion rate optimization online. With a growing team that works closely together, we move fast and enjoy what we do.
Launched in January of 2013, LeadPages generates tens of millions in annual revenue and has released game changing innovations; we’re the first company to apply “big data” approaches and “network effect” thinking to post-click marketing (don’t worry if you don’t understand what this means: we’ll explain it during our interview).
We’re on a meteoric rise to the top — LeadPages was voted the most promising MN startup in 2014 and was named the fastest growing startup in MN.
This growth is fueled by investments from some of the most influential venture capitalists in the nation. We’ve raised over $38m in funding in just a little over a year, with the most recent being a $27m Series B funding!
We never forget that it’s the awesome people that make us the company we are, which is why we’re obsessed with providing a culture that can’t be beat — Top 150 Place to Work in Minnesota, anyone?
Thanks to visionary leadership, our dedicated team, and a truly astonishing road map, LeadPages’ growth potential is huge. And you can be part of it.
As our Director of Product Marketing, you’ll own competitive product positioning, key messaging, sales enablement, market and competitive analysis, product launches, pricing strategy, and customer development. Since you will design and execute a diverse range of activities to support our SaaS platform, a deep understanding of B2C and B2B marketing tech ecosystems is a MUST. 🙂
Come join the fun and build something great with us.
What you’ll do:
Your day-to-day responsibilities will shift and grow but to start with, you will own:
Product Positioning — Develop product positioning and messaging that differentiates LeadPages by understanding customer needs, product roadmap, market trends, and competitive forces. Develop and execute go to market plans for new products and services through coordination across the organization and cross functional teams. Create packaging and pricing for both existing and future products and services.
Product Messaging — Help create collateral pieces that clearly describe benefits, features, requirements, and specifications, including product webinars, educational videos and web pages.
Sales Enablement — Communicate the value proposition of the products to the sales team, sharing tools that support the selling process of our products and enable increased close rates and decrease time to close.
Product Launch — Work with product management and engineering to define product roadmap. Collaborate across teams to drive new product introduction and launch activities.
Competitive Intelligence — Perform ongoing market and competitive research and analysis to keep organization abreast of changing environments. Develop internal and external collateral: playbooks, datasheets, eBooks, whitepapers, webinars, presentations, etc.
Customer Intelligence — Work with business development to maintain an ongoing objective understanding of the customer’s needs and point of view, provide sales enablement tools that contribute to their success. Develop and own tracking, analytics, and reporting of key marketing initiatives, and maintain dashboard for ongoing reporting of key success metrics.
Demand Generation — Develop marketing programs to drive qualified leads into the business development pipeline and assist in nurturing campaigns.
What you’ve done:
The ideal candidate will have significant experience as a product marketing, product management, and/or sales engineering professional at a SaaS company targeting technical and business enterprise buyers.
Successful candidates will also have a unique combination of skills, talents, and mindset, including:
Experience positioning technical products to both technical and business buyers.
A broad understanding of marketing and advertising technology trends that allow for future product initiatives and insights.
Thorough knowledge of web analytics and performance tracking tools, and hands-on experience using them.
A deep understanding of the B2B marketing and SaaS competitive landscape.A keen attention to detail and an eye for quality, along with the ability to grasp and translate complex ideas and quantitative data into simple messages.
Absolute command of what it takes to be the expert on your buyers, how they buy and their buying criteria; this of course includes being the expert on your competition.
A knack for creative flair, bringing fresh ideas into product positioning and marketing campaigns.
Ability to solicit and synthesize customer and market feedback for actionable recommendations on positioning, messaging, and product development.
Ability to create connections and build rapport within the organization, building productive and fun working relationships.
Naturally strong collaboration skills.
Exceptional written and verbal skills with meticulous attention to detail.
At least three years of software product marketing experience.
A Bachelor’s degree in marketing or business or commensurate experience.
Experience working in a high-growth start up a plus.
Who you are:
Being detail-oriented isn’t just a soundbite for you, but one of your genuine qualities.
You know what ‘fast-paced’ really means and you embrace it.
You understand that the ultimate job of marketing is to ‘create a customer.’
Your family and loved ones claim you’re a Type A personality, but you’re having a blast along with the rest of us!
When it comes to product marketing, you are an industry expert (or an up-and-comer with the listed, required experience).
What you don’t know, you’ll jump right in and learn. You can teach yourself whatever you need to know and you’re not afraid to go find solutions to difficult problems that crop up. Technology is your friend, not your foe.
You possess excellent communication skills and can comfortably communicate with team members at all levels.
You never say “That’s not my job.”
Who we are:
To learn more about our company, our culture, and what we look for in the people we work with, check this out.
In terms of what you can expect as an employee of LeadPages, we consider working for a promising startup to be a lifestyle choice rather than a job choice. Our positions are challenging, but also come with amazing advantages and fulfillment to those who earn them. If you bring your ‘A game’ to the table, here’s what we’ll bring:
Competitive salary and benefits
2 – yes TWO! – work-from-home days per week
A gorgeous, bright office, conveniently located in Downtown Minneapolis
A fully stocked snack bar and drink fridge to keep you fueled
Relocation reimbursement, as needed. NOTE: You must live in or relocate to Minneapolis / St. Paul, MN for this position – this is our one non-negotiable
Getting in on the ground floor of a game-changing company
The chance to learn from some of the best people in the business through frequent – if not daily – interaction with our fiercely compassionate leadership team
Challenging and meaningful problems to solve – you will invariably make a difference and impact
A vibrant and devoted team (who still finds time for fun!)
The room and tools you need to create and succeed
And in case you were wondering: no politics, no B.S., and no jerks
Sound like you?
To apply, please submit your tailored resume (using the “Apply” or “Submit Resume” button), a link to your LinkedIn profile, and a cover letter explaining why you feel you are a skill and culture match for this position. We won’t be able to individually respond to all applicants, but if we feel you’re a strong match, someone will be in touch within 72 hours. Thanks and we look forward to hearing from you!