Product Manager

Hello, we are Shoot. We are the UK’s top online destination for gardeners – enthusiasts as well as professionals. We are on a mission to be the undisputed global leader in our industry.

We are looking to recruit a passionate product manager who wants to join us in the journey to build a fantastic, world-leading company. The Product Manager will co-own the Shoot product roadmap and the success of the product. You will evaluate and suggest investments into the product offer and ensure that the product delivers to customers, that customers continue to use it and that the return for Shoot is maximised. You will help me hire and manage the development team.

The opportunity:

This job is a fantastic opportunity because:

-You will thrive in a forward thinking, progressive, growing company
-You will work with smart people – you will learn a lot from them and they will learn from you
-You will share in the company’s success through your individual options plan


-Work with the founder, development team, design and UX to build an amazing product our members are addicted to.
-Prioritise, define and test your ideas within the product, to help us grow.
-Own the metrics to improve conversion rates, raise Lifetime Value and increase sharing rate amongst our customers. You’ll need to understand every aspect of your chosen KPIs.
-Take responsibility for the growth of the entire company. Everyone at Shoot is pushing in the same direction, and the only way that we can keep our rocket-ship growth is by individuals striving harder than they ever have before. We all contribute to growth, and we all reap the rewards of having happy customers.
-You’ll be working on making a great product world-class. You have to be up to the challenge.

Must Haves:

-A love ot plants and gardens! Ideally you will be a keen gardener yourself.
-A proven track record of being able to deliver exceptional digital consumer products. You’ll be ready to show what these are, and how you made it happen.
-Data-driven. You need to be able to prioritise the value you can add to customers, and get the entire company behind you. Numbers are the best way to do this.
-You need to be enthusiastic about our customers, first and foremost. We are a company doing great things, but we couldn’t do it without our customers ready to start a revolution.
-You need to have ideas. You’re going to change the world, so we want to see what exceptional ideas you’ve had before.
-Attention to detail. If you’ve skimmed through without reading this bullet point we are sure there are other better opportunities for you.

About Shoot

At Shoot, we want to empower all gardeners to create their dream gardens though compiling their own personal gardening library. We have won multiple awards and have over 85,000 members. Shoot is already profitable and operates within a market worth over £5 billion in the UK alone.

Recent press coverage

Go online to find the backers for your dream The Sunday Times, 17 May 2015
Everything’s coming up roses for Shoot Digital Catapult, 25 June 2015


£30-35k depending on qualifications and experience
28 days annual holiday including bank holidays
Participate in options pool

Location: London