We’re looking for a passionate and skilled Product Manager to help us build and scale technology that builds a smarter, fairer future for entertainment.
We’re the UK’s leading FilmTech startup, backed by world class early-stage investors and based in Shoreditch. We’re focused on delivering great user value to productions, casting agents, artists and crew. We are removing the headache of friction filled on and offset processes, using our platform. A dynamic, creative industry – you could be part of the fabric of how Hollywood productions get made.
Having raised £2M in seed funding and launched in the US, POP is now driving into the next stage of growth. We’ve already got 50% of the UK casting market and have our sights set on expanding that and our production and crew offering exponentially, as make a big mark on the US this year alone. POP’s credits already include box office’s blockbusters such as; Spectre, Star Wars VII: The Force Awakens, Wonder Woman and Darkest Hour.
About the role
We are seeking a Product Expert who has deep experience in Discovery – exploring, defining, iterating, building, monetising, launching and optimizing new propositions. Having achieved success in the execution of our extras community and agent platform, as well as our production company platform build, we are now building a community of UK and US quality crew. We want to provide freelance crew with the capability to take control of their careers.
We’re looking for someone that has deep experience working with users to identify and discover areas of value that technology can solve – cutting through the noise and triangulating to a loveable, viable and feasible solution that we can bring to market.
What you’ll be doing
Value proposition definition: Shape the messaging, value proposition definition and lead and deliver both the strategy and content of how the messaging is delivered and iterated – across territories in the UK, across Europe and US.
Working within viability, feasibility and desirability limitations, craft MVP’s and MLP’s that race to product market fit, and using an impressive tool box of prototyping experience to define and test value proposition hypotheses
A tuned, analytical and proven ear to customer, market and partner feedback – and the ability to distill this into insight and analysis, to iterate the nuances in the product, positioning and packaging to drive deeper market buy in.
of the commercial model, growth levers and acquisition channels – across different territories
of targets and segments for the initial GTM launch, as well as conversion assumptions that drive the business case
of the proposition themselves ( need, benefit, solution approach and segment)
Market research – obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data. Evaluate competition and conduct thorough opportunity assessments
Proposition positioning – Build product messaging that sets new products apart from others in the market to give them a unique selling point, ensuring clear differentiation on our positioning from competitor propositions. Research user needs, user context, and catalysts for change/ buzz topics within the industry that we can position our launches with in terms of meeting an urgent need.
Monetization, Growth, TAM and Acquisition Modelling : Identifying, setting up and analysing CAC, churn and other key metrics to iterate messaging, model and GTM strategy
Pricing strategy: Developing, iterating and optimising – focussing on driving an increasing ACV for an annual Subscription SaaS product
Operations: Supporting, creating and delivering training for marketing, customer success, support and any sales. Work with customer success and operations to deliver, optimize and scale service delivery.
GTM iteration: Using metrics from the initial market signalling to iterate the value proposition, sales channels, messaging, buyer personas, pricing. Leveraging Beta programs to validate, test, learn and iterate GTM messaging, until a playbook can be found, executed and scaled – across multiple territories
MVP execution and build: working with developers to build and iterate an MVP – and iterating optimising based on validated market feedback to find product-market fit, fast.
About you : Must have
Experience in Value Proposition Discovery and MVP execution, working in a milestone led, validating hypothesis as you go
Experience designing & executing hypothesis testing and conducting user research
An understanding and experience modelling, validating and iterating different commercial and monetisation models
Leading the MVP marketing and GTM messaging and positioning of a new proposition
Ability to pivot – and not get too wedded to your own ideas – to take advantage of opportunities in the emergent data and research
The ability to be concise and distill vast amounts of user and market data inputs into succinct and clear insights – and form and execute a plan off the back of these inputs
Be able to move fast, and embed tight feedback loops into your process
Work autonomously and independently – driving forward this initiative, whilst keeping stakeholders informed of progress, learning, strategic direction and milestone led delivery
Nice to have:
Subscription and SaaS experience
Experience of launching propositions in multiple territories (UK and US preferred)
What you will receive:
A fun, friendly and supportive working environment with an established and creative team who are truly unique and invested in our vision.
A chance to be in a Hollywood film as an Extra (as part of your training)
Competitive salary, flexible working hours and 24 days holiday
Fabulous offices based in Shoreditch and Dress down everyday
Perkbox benefits (healthcare, discounts etc after successful passing of probation ) and Weekly fruit & nut delivery
A chance to play with our office dog Phoebe whenever you want!