The Product Marketing Manager will contribute to the positioning, go-to-market plan, and marketing tools of CSG’s Customer Communication Management solution. This role will liaise between the product organization, Strategic Solution Units, and the customer by crafting a unique and compelling value proposition and product messaging that positions the product for success in the marketplace. This role is a product/solution evangelist and leverages their expertise to optimize our sales process and collateral; enabling our sales organization with a competitive edge.
The ideal candidate must live the products in their category; be driven to become experts in their field, know their customers (both internal and external) and gain a fundamental understanding of where the market is going. They will understand, love, and be truly passionate about marketing.
Contribute to the development of the product value proposition and positioning for local, regional, and global messaging that differentiates the specific product solution or product solution suite in the market.
Gather information (i.e. competitive analysis, personas, user testing, and customer feedback) needed to develop positioning and messaging that resonates with target audiences.
Collaborate with Product Management, Strategic Solution Units, and Sales to plan and deliver the launch of new products and releases.
Assist in defining the Strategic Solution Unit and Product Management strategic roadmap teams. Ensure that the voice of the customer is represented in planning discussions to ensure market opportunities are optimized.
Contribute to the development of the go-to-market strategy and execution plans spanning all stages of the buyer lifecycle; from prospect identification to acquisition and retention.
Collaborate with the corporate and field marketing teams to identify and reach the best market prospects.
Develop and execute plans to convert leads and maximize market opportunities through outbound marketing or customer-facing activities (i.e. events, tradeshows)
Participate in the identification, justification, and monitoring of new market opportunities and pursuit plans.
Partner with the strategic solution units, sales, and product management teams to build necessary tools and materials that educate and train the sales and support functions of the organization on the go-to-market plans.
Rally the company around the global launch and evolution of the product, providing end-to-end metrics around progress to overtake competitive products in the market.
Be a product/solution brand ambassador and evangelist, participating in the development of marketing content that is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels including online, social media, email, point of purchase, mobile, video, print and in-person.
Lead the content development for marketing collateral.
Collaborate with sales and professional services to create customer case studies.
Understands and adheres to CSG Security and Compliance standards as they appear in Information Security, Acceptable Use, Code of Conduct, and other corporate policies.
Must be able to travel internationally and/or domestically 10-25% of the time
BS/BA degree in a marketing discipline, MBA preferred; or equivalent work experience
Minimum of 6 years of experience in technology marketing experience, preferably enterprise software product marketing in a software products and services within the cable, DBS, and/or telecommunications market
Advanced ability to develop, communicate, implement, and evangelize results-based strategies and vision
Excellent writing, organization, and project management skills
Strong ability to identify, qualify, and prioritize prospects while leveraging SMEs to gain credibility with key prospects
Must have an entrepreneurial spirit, be a self-starter, and innovative
Ability to be flexible and adaptable to clients, as well as business needs
Ability to operate in a multi-cultural environment with an understanding of business and decision processes in different geographical areas
Ability to use a personal computer. Proficiency with other Microsoft Office applications.
Ability to read, write, speak, and understand the English language in a business environment.