The Product Manager is part of a team responsible for a specific product family and reports to the product management leader. The Product Manager supports and grows products throughout their life cycle, working in a matrix environment across multiple internal departments, interfacing with customers, researching and identifying options to improve the product(s). This role works across multiple internal departments to define and implement the product family’s vision and roadmap, assuring measurable attainment of revenue and customer satisfaction goals, and aligning all activities with HealthStream’s organizational strategy and goals.
ESSENTIAL DUTIES OR RESPONSIBILITIES –
Product Management: Create and manage strategy for one or more products within the context of the overall product family and organizational priorities. Grow sales and revenues for assigned products. Conduct research to fully understand the competitive environment, market share and financial performance and report internally on this analysis. Lead a shared understanding of target customers, markets, buyer and user personas. Serve as the face of the product across the company, directing organization-wide initiatives and leading the product launch process. Assure accurate and complete understanding of products through routine internal training and other forms of internal and external communication. Identify, resolve, and monitor customer and product issues with the assistance of client services support.
Sales and Marketing Support: Assist in the development and execution of sales plans. Support new product releases with development of sales tools and collaterals. Prepare the Sales staff with product positioning statements and competitive intelligence. Produce well-researched and well-founded product pricing and appropriate incentive/discounts. Prioritize the production of marketing materials and sales-supporting activities. Identify marketing opportunities such as professional conferences and other events that provide access to potential customers.
Product Development: Champion the customer experience and product vision, plan and execute the product roadmap. Use data effectively to drive a comprehensive understanding of the customer, product and process. Publish product artifacts on key features or topics to ensure clarity and organizational alignment on direction. Lead one or more development teams through the grooming and sprint planning process, establishing clear priorities and requirements. Develop an integrated plan for development, content, training and services teams to ensure that all aspects of the product experience are world class. Foster a learning culture through active customer discovery, product and feature briefs, proof-of-concepts and v1 delivery to early adopters.
Business Partner Management: Research and evaluate potential new partnerships and other external opportunities. Make recommendations for future new partnerships and manage product enhancements with existing partners. Conduct negotiations with partners to finalize business relationships and contracting, with the support of Product Management leadership and internal legal counsel. Manage the ongoing relationships with existing partners, including gaining a deep understanding of their business and enhancing the business and technical relationships with existing partners.
KNOWLEDGE/EDUCATION AND EXPERIENCE REQUIRED:
Bachelor’s degree in related field (advanced degree preferred)
At least 3-5 years in a product management or related role (i.e. development or marketing)
Compliance and/or HR experience strongly preferred
Software development lifecycle or technology management experience strongly preferred
Excellent written, verbal, and presentation skills
Successfully uses technical applications for business purposes (Salesforce, Microsoft)
Plans and executes own activities with generally-defined goals and minimal supervision
Manages activities for multiple concurrent and complex projects with the appropriate prioritization and focus
Works within a multi-disciplinary and cross-functional team with respect towards others and focused on successfully meeting team goals
Appropriately influences cross-functional team members without formal authority or management control
Establishes high level of trust and credibility internally, with business partners, and with customers
Sitting at desk
Moving around office
Using telephone and computer
HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.