As a business, we’ve operated since 1982 both supplying quality art reproductions and frames to museums and retail stores and we truly developed our direct to consumer brand when merging with easyart.com back in 2011. The website was redeveloped and rebranded King & McGaw in 2015 and we have since redesigned the website early 2019.
We’ve never had a ‘professional PM’ before so this is an exciting new role for someone who wants to get their teeth into something varied and meaty and be instrumental in the growth of the business. We’ve improved our overall conversion rate by 31% in the last 9 months but we know there is still room for further improvements.
Role & Responsibilities:
Define web development roadmap based on user journey analysis
Suggest prioritisation of the tech need – supporting decision making through data and insights
Engage with consumers using various techniques and performing user research and A/B testing to improve product performance.
Mobile first mentality in everything you do and instil this across the teams
Actively participate in weekly Trading meeting to share insights and learnings and website progress
Gather improvement ideas from the wider team
Coordinate the activities required to bring the product to market once ratified by the Exec Team
Identify pages in need of optimisation and continuous improvement
Projects/Big features you can expect to get your teeth into (non exhaustive list): product page redesign, improving onsite searchability, recommendation feature, loyalty/refer a friend but also looking at all areas of improvements across the journey to optimise the website
Research & Development
Carry out regular and project specific user research using various methodologies and tools and share insights with the wider team and Exec level
Generating, developing new ideas to push the product strategy forward
Research/keeping up-to-date with the latest relevant technologies and work with Tech Lead to drive future
Keep informed and up to date about industry and technology trends
Providing constant insight into areas of potential investment in future product opportunities and business / customer value
Key Performance Indicators
Bounce rate improvements
Conversion rate improvements
Specific feature metrics which you will define based on each project
Qualifications and attributes
The role is suited to someone who is quite hands on and it requires an analytical brain and inquisitive approach.
Proven background working on B2C Products (ideally mobile and web), increasing user engagement and consumer base
Proven ability to work closely with Tech and UX teams and to develop relationships across the business
Highly skilled in Google Analytics and understanding of all AB test technologies
Other key attributes:
Knowledge of technology trends to build strategy
Demonstrable evidence of commercial awareness
Ability to conduct technological analyses and research
Clear evidence of taking responsibility in previous roles
Collaborative approach with confidence to work with colleagues at all levels
Excellent communication skills
Tenacious and determined
Passionate, enthusiastic, energetic and proactive
Assertive and confident
Places importance on self-development and eager to learn
Reports to: Chief Digital Officer
Location: Newhaven, East Sussex – please note that due to current safe distancing measures, the role will combine working from home and office base to start with. Ultimately the role will be office based in sunny Newhaven so you will need to live within commuting distance.