Senior Product Manager

Full-Time Toronto, ON, Canada Salary: $85,000 - $100,000 CAD Closes: 2021-01-10

Timber is becoming increasingly popular as the most sustainable construction material. But residential timber design is not easy, there are over 50,000 possibilities in which a simple rectangular timber floor can be structured. DAISY (Design AI Systems) is the first AI-powered timber design software that automates this process. It applies the latest research in genetic programming to find the most optimal structural timber design. DAISY’s first application built by PhD-level AI Experts from Brainpool AI and construction experts from Staircraft Group, is designed to find the most cost-efficient timber i-joist floor design. DAISY doubles engineers’ productivity whilst reducing the construction cost of each floor by about 5%. The next applications of DAISY are planned to optimise other areas of construction, such as walls, roofs, stairs as well as to minimise the material wastage produced by construction manufacturers.


We are looking for an ambitious and experienced product manager ready for a new all-consuming adventure. In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development. The ideal candidate will have experience in introducing new software products to the market and is familiar with the North American construction sector. You will be the first full-time member of the DAISY commercial team and will be working very closely with the co-founders in  order to develop the best possible go-to-market strategy and to maximise the value of our product.

●        Develop a deep understanding of customer needs and challenges in timber construction in North America

●        Work with all stakeholders, including customers and the DAISY team, shape product vision and  deliver a product roadmap that meets the market needs and opportunities

●        Analyse the competitive landscape in detail, determine DAISY’s differentiation and develop product positioning.

●        Evolve and refine the product’s value proposition based on the findings. Pro-actively propose new product ideas.

●        Develop product pricing strategy by studying the market and competition, reviewing costs, and anticipating demand

●        Define product marketing communication objectives.

●        Work closely with sales to compile product-market intelligence through first-hand client contact and input from sales.

●        Collaborate with the team in raising investment

●        Develop short-term and long-term market growth forecasts, based on a bottoms-up understanding of the market

●        Develop and drive DAISY’s go-to-market strategy

●        Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

●        Be a driver in shaping the product culture at DAISY

The profile we are looking for:

●        4+ years’ experience in product management of B2B software

●        Outcomes focused with an ability to work cross-functionally with engineers, data scientists, designers and commercial team members

●        Experience driving product vision, go-to-market strategy and design discussions

●        At least one case of successfully introducing a new product to the market

●        Experience working in product-centric tech start-ups

●        Good understanding of the North American construction industry and construction software is a big plus

●        Good technical knowledge (e.g. of CAD software), although training will be provided

●        Attention to detail, getting to the bottom of a problem and drive to achieve an objective answer to  the questions being examined

Being one of the first full time members of our team the role will come with shares in DAISY AI. We are looking for a person that can commit to join our venture for the next 2 – 3 years.

Tagged as: Flexible hours, Remote