Product Marketing Manager

Who We Are

BuildingLink simplifies and elevates modern working and living in residential communities with inspired solutions, pioneering technology, and dedicated service. We are a rapidly growing SaaS company, providing an incredibly robust, cross-platform suite of products, serving 5,000+ properties and a growing customer base of nearly two million residents across the globe. We pride ourselves on excellence and delivering meaningful products of the highest standards that translate to measurable impact on the properties we work with.

What BuildingLink Can Offer You

BuildingLink is a privately-owned and operated B2B SaaS company with the curiosity, energy, and entrepreneurial spirit of a startup! At BuildingLink, you’re more than just an employee, we literally adopt you and tell everyone you’re our really cool cousin. Just kidding… sort of, but here’s what we offer:

Dough: Competitive Salary
Life & Work Balance: Paid Parental Leave, Bereavement Leave
R&R: Flexible PTO, Birthday Holiday, Summer Fridays, Work Anniversary Travel Bonus
Health is Wealth: Medical, Dental, & Vision benefits, Company sponsored HRA, Gym Reimbursement, Healthcare Concierge Service
Planning for the Future: 401k with 4% matching
An Awesome Culture: Company Events, Holiday Parties, Friendly Office Competitions
Lifelong Learning: Professional Development Opportunities (like, limitless)
Other Things: Job Stability, Commuter Benefits
Aside from our countless benefits and perks, we believe in providing a safe, inclusive, and professional work environment that offers qualities we hold dear: autonomy, flexibility, career growth, promotion, and ongoing performance recognition. We value the uniqueness of every individual and want our people to bring their authentic selves to work. We also provide a comprehensive onboarding process to ensure you have the tools, resources, and knowledge to succeed from day one. Most importantly, we put employee well-being and happiness above all else. If this sounds like the right place for you, please read on!

What We’re Looking For

We are looking for an eager, data-informed product marketer to lead BuildingLink’s go-to-market efforts for new product launches, as well as to revisit the pricing, packaging, and positioning of our existing suite of products. As our first product marketer, you will have the unique opportunity to establish a product marketing practice from scratch within an established organization. You will formalize our understanding of our market, our buyers, our products, and how we differentiate. You will collaborate closely with product, marketing, sales, and customer success to drive our products and our company forward.

Key Responsibilities

Owning go-to-market strategy and execution across product rollouts, deftly synthesizing inputs and capabilities from product, marketing, sales, customer success, and other stakeholders to produce effective plans.
Developing product positioning and messaging that differentiates BuildingLink’s products and services in the market; redesign the pricing, packaging, and positioning for BuildingLink’s existing product suite and own the same for all new products we release.
Acting as the expert on BuildingLink’s target market and customers, how they buy, and their decision criteria; be the expert on our competitors in the market and how to sell against them.
Working closely with our marketing creatives to translate go-to-market plans into sales support and enablement materials, including website content, sales decks, datasheets, and competitive cheat sheets.
Leading Sales training to optimize for Sales’ confidence in their ability to sell and to standardize how our products are portrayed in the field.
Collaborating closely with both internal and external stakeholders, speaking directly to customers and prospects to understand their needs and how BuildingLink meets them.



3+ years of experience in product marketing, marketing, product management or similar field in a B2B or B2B2C SaaS company.
Strong background in pricing, packaging, positioning, and go to market.
Comprehensive understanding of a fully developed, customer-centric marketing ecosystem and tech stack.
Analytical approach with a working sense of Salesforce and Google Analytics, and using these platforms to report on critical metrics to track performance and identify trends.
Experience orchestrating the execution of marketing campaigns, including the set-up of marketing analytics, digital ads, and email campaigns is a major plus.
Strong verbal and written communication, time management, organizational, and presentation skills.
Highly motivated and results-driven self-starter, operating with a sense of urgency and bias to action.
Proven ability to manage multiple projects simultaneously and deliver high quality results, balancing between long-term strategies and short-term tasks.

About Us

BuildingLink is an industry leading property management technology used by over 5,000 high-rise residential communities globally. As an industry pioneer and leading innovator, our solutions, service, and people have made us one of the most recognized and respected technology providers among property managers and staff, condo/coop boards, and landlords. Our roadmap is packed with new and exciting initiatives to help buildings run even better. Resident lifestyle, voice assistant with our Amazon Alexa Skill; Ledger for simplified property management accounting, more platform integrations, and IoT sensor solutions to target and solve buildings’ operational headaches are just a few of the key initiatives we have in the pipeline. So, if you’re looking to work for a dynamic and successful company that cares deeply for both its customers and employees, please apply!

Check out our website to learn more!

Please note: In response to COVID-19, we’ve made the decision to work remotely until at least January 2021. (Don’t worry, we’re still maintaining our awesome, positive, and supportive culture while remote!) Towards the end of the year, we will reassess the return to the office, and hope to have the Product Marketing Manager join us on-site when they feel comfortable doing so.

BuildingLink is an equal opportunity employer to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other protected class by federal, state or local law.

Tagged as: Remote