Full-Time London Salary: 70000

About tomato pay:

tomato pay is a simple, QR-code based payments and invoice app used by businesses and sole traders who want to receive payments in a fairer, cheaper and more ethical way.

Businesses and sole traders can benefit from our low-cost QR-code payments solution with no hidden fees, which saves them money compared to their current payment systems, gives them instant access to their money as cash settlement happens almost immediately, and access to all of their bank accounts in one place.

Invoices can be created within the app, with the option to give discounts and late penalties (pre-built into the app using gamification and behavioural science) and send nudges to remind customers and clients to pay. Plus, as you connect your bank account, payments are embedded within the app – so no need to give your bank details, and receive money owed instantly into your account.

Everyone can support their local communities thrive by paying their neighbourhood businesses in a cashless, hassle-free way.

The tomato pay app is powered by our open banking powered API platform which is reinventing how Small-Medium-Enterprises (SMEs) execute payments and access financial services. We help businesses and their SME clients streamline their business operations through the use of our payments products and API platform, thereby facilitating frictionless access to financial services.

At tomato pay we truly enjoy working with each other and we’re all passionate about making our mission a reality. Should you decide to join us, you will be working alongside courageous and compassionate people in a trusting environment with an emphasis on professionalism, tolerance and constructive problem solving.

Together we are building a prominent company within the fintech industry – you can find us in the press, and leading the conversation at global events.

tomato pay has featured in Forbes, Wired, Sifted, City AM amongst others. We have spoken at industry-leading events such as TNW, Innovate Finance’s Global Summit and LendIt, as well as hosted our own events in 2018, 2019 and 2020. Furthermore, tomato pay was a recipient of a £2.5m grant from the BCR Capability and Innovation Pool E fund, to be used to further develop and improve our products for the benefit of SMEs.


We’re looking for an experienced Head of Growth to help us iterate towards product/market fit and beyond for the tomato pay app. You are experienced in one or more of the following areas – performance marketing, user acquisition and product led growth – and want to own the entire user lifecycle and funnel. You have a growth mindset, love experimenting and are passionate about product and marketing. You can execute on your own as well as manage and grow a team.

You are customer-centric, interested in financial technology and innovation in the payments space, and are looking for an opportunity to join a team of smart and passionate people, working on a product that has large scope for disruption rooted in cutting edge technology.


Create and implement a growth roadmap & strategy spanning across the business
Coordinate key growth projects and experiments
Be responsible for awareness, acquisition, activation and retention metrics of the tomato pay app
Oversee our social media, PPC, sponsored content, SEO and inbound lead generation strategy across relevant channels taking an iterative and data-driven approach
Own, develop, and implement data, analytics & market/customer research
Oversee our product strategy based on customer interviews, growth experiments and key metrics
Spearhead and manage iterative improvements to our brand
Lead cross-functional team covering product, growth marketing and design


Experience iterating towards product/market fit and driving growth towards £1m ARR and beyond
Experience working in a product-led company, working with product teams and collaborating on product-led growth initiatives
Experience with social media marketing, PPC and inbound lead generation
Proven data and analytics skills
Tech savvy, experience with marketing automation tools
Strong grasp of behavioural psychology and behavioural science
Strong customer-centric mindset
A natural leader with strong management skills
Experience working with multidisciplinary teams and managing key stakeholders
Great communication skills
Strong organisational skills and project management skills
Experience in the Fintech space of benefit

Working at tomato pay:
Our values:

Simplicity – As a team we strive for simple, elegant, neat solutions to everything we do.

Courage – Individually, and as a team we think big, act with courage and are not afraid of failure.

Accountability – Individually, we step up, accept risk, back our decisions and support each other.

Our benefits:

25 days / year holiday
Employee share options
Usual working hours (9.00 – 18.00)
Core working hours are (11:00 – 15:00)
Pension scheme
Regular lunch & learn sessions
Frequent team social events
A remote work culture

Please note: As part of our commitment to diversity and inclusion, tomato pay removes all identifiable information from CVs at the reviewal stage of its hiring process. All applications are reviewed blind to ensure fairness and help us get the best person for the job every time. Anonymised applications are reviewed alongside our question and answer section found in this application, therefore, please ensure you fill out all the questions in the application form to be considered for this role.

If you receive a job offer, the personal information collected from you will be shared with Cifas who will use it to prevent fraud, other unlawful and dishonest conduct, malpractice, and other seriously improper conduct. If any of these are detected you could be refused certain services or employment. Your personal information will also be used to verify your identity. Further details of how your information will be used by us and Cifas, and your data protection rights, can be found here: https://www.cifas.org.uk/fpn

Tagged as: Flexible hours