Digital Product Manager (6mth Contract)

Since its founding in 2004, Rapha has continually made an outsized impact in road cycling and digital commerce – with over 20 million visitors per year browsing, shopping, or consuming our renowned cycling content. Rapha has huge ambitions in the digital space, and as a Digital Product Manager you’ll be intimately involved in bringing our digital roadmap to fruition.

The ideal candidate for the role will have spent approximately 3 years working in Product Management or Product Ownership for an outdoor, luxury or otherwise inspired brand. You’ll have consumer-facing eCommerce experience, and ideally already be an active road cyclist. A track record of driving conversion while stoking brand passion and loyalty is critical.



  • Help to define and communicate the digital product vision with the Head of Digital Product & Director of eCommerce
  • Execute this vision in all areas of responsibility
  • Work with engineers to break down requirements into deliverable areas of work, writing succinct user stories and acceptance criteria
  • Fully participate in retrospectives, backlog governance, and stakeholder meetings
  • Share digital insights throughout the business
  • Provide concise business context to the development team, allowing them to explore creative solutions while ensuring delivery in line with scope and the business calendar
  • Partner with our digital design team to ensure every part of our digital experience is in keeping with our brand guidelines
  • Assist with production troubleshooting and problem resolution as needed, serving as the point of contact for your area to the wider business
  • Lead sign-off on user stories and epics that you own – both in terms of quality assurance and business acceptance



The ideal candidate will have the following skills and qualities:

  • A digital and retail native with extensive knowledge and demonstrable experience of omni-channel retail
  • An eye for detail at every stage of product delivery
  • Product ownership experience and a proven track record of delivering successful products
  • Working experience and knowledge of Retail, eCommerce and Mobile
  • First class communication skills, managing and influencing internal and external stakeholders at all levels
  • Eagerness to validate decisions by speaking directly with customers, perhaps using lean methodologies to validate early and often
  • Experience in preparing succinct user stories
  • Able to ruthlessly prioritise the product backlog
  • Understanding of interaction design and usability
  • Desire and ability to collaborate with a varied range of business departments
  • Understanding of online development and new technologies
  • Strong technical knowledge is desirable
  • Ability to understand customer data and communicate it in a concise and relevant way to various stakeholders
  • Knowledge of Agile methodologies desirable