Product Marketing Manager – Financial Products

About Us

Our mission is to make hourly work easier for local businesses and hourly workers. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don’t call us “Human Capital Management.” We have built tools for the busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters. The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, Khosla Ventures, Plus Capital, and GGV Capital.


You are someone who is equal parts strategic, analytical, creative, and gets things done. You are obsessed with delivering the right message to the right customer at the right moment. You are someone who loves to solve problems and help people discover products that will make their work and lives better.

The Job

Reporting to the Sr Director of Product Marketing, this role will lead our GTM efforts for employee and financial services. You’ll own market segmentation, product positioning, and go-to-market strategy. But ultimately you’ll be the voice of the customer.

Our core business is serving small businesses with hourly teams. But in that capacity we have the opportunity to impact the lives of the millions of hourly employees who work at these businesses. We’re building out a new team to develop services—specifically financial—to help them.

You’ll partner with our product teams to understand market opportunities, define our roadmap, and deliver new products and features to these workers. You will be responsible for understanding the needs of hourly workers and using those insights to communicate the value and benefits of Homebase. You’ll work with product, customer support, and marketing to build the right experiences for different segments of users. You will take insights from user and market research and apply them to improve our roadmap as well as GTM. You’ll turn data into strategy and strategy into tactics to drive more awareness and adoption of Homebase products.


Own positioning, messaging, and go-to-market strategies for our products and financial services designed to help hourly workers
Execute on go-to-market plans with product, marketing, and support to drive awareness, adoption, upsell, and retention
Drive the holistic experience of hourly workers in Homebase–make it welcoming, easy, and valuable
Drive market research and segmentation and partner with product to influence roadmap and marketing to optimize messaging across the funnel

Partner with support, product, and user research to constantly learn about the customer and their needs and the competitive landscape
Understand the needs of hourly workers and be their voice
Make sure each user is getting the most out of Homebase
Build repeatable processes for product launches and user communications
Responsible for facilitating legal compliance for finance marketing

6+ yrs of experience in marketing, 4+ yrs of experience in product marketing specifically
Experience in consumer finance marketing (with a strong understanding of the legal risks and regulatory compliance requirements for consumer finance market)
Strengths in messaging and positioning
Experience doing qualitative and quantitative customer and market research
Excellent executive communication skills: synthesizing complex problems and convincing people of your point of view
Must be excellent at written communication and content development
Deep customer empathy
Proven ability to work closely with and influence product leadership
Excellent project management skills and experience building go-to-market plans
Analytical mindset and comfort using data to diagnose and inform decisions
Thrive in a startup environment: ability to prioritize, adapt, test, and learn
Be curious, detail-oriented, and a problem solver
Ability to work well cross-functionally
BA/BS degree required; MBA a plus
What We Offer You

Generous accrued PTO
Health, Dental & Vision Insurance
Employee 401k
Stock Options – Everyone is an owner
Fun Team Activities
A dynamic, well-connected, productive team that is thriving and who have found new ways to connect and have fun despite social distancing
At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program.