Product Marketing Manager

We’re people on a mission to help schools use data more effectively to save teachers time and improve student outcomes. At the moment data is more of a burden than a benefit to teachers. Schools are increasingly required to store vast amounts of information on attendance, behaviour and assessment, which takes teachers hours and hours a week to input and often isn’t used effectively to improve student performance.We’ve built a great system that improves the input, analysis and communication of school information, saving teachers days of precious time and allowing them to target student interventions more effectively to improve the outcomes of hundreds of thousands of children. Imagine taking the register on your iPad, then having the system instantly text all parents whose child was not in school asking them to confirm their absence by texting the school back. Easy! Next, imagine that the system knows how serious an absence is by comparing it to the past 10 years of each student’s attendance, and shows teachers whether this drop is unusual for that particular child in order to recommend an intervention before that child drops out.

Since our launch four years ago, we’ve raised venture capital from top-tier, socially-minded investors, expanded to 90 people in three countries, and are now working with thousands of schools, helping them to improve outcomes for tens of thousands of students. We care about our social goals as much as our business targets and want to make a lasting, positive impact across the education sector. We’re looking for passionate, curious, ambitious people who share our ethos and want to make an impact at scale.


We’re looking for a whip-smart, analytical and innovative Product Marketing Manager to join our growing team of 90 people and 3,000 schools to promote Arbor’s product both internally and externally. We’re trying to become Salesforce for schools, and our product marketing reflects this. We’re helping to build a movement to transform schools from legacy, server-based systems to our cloud offering. This affects all stakeholders, from school leadership, to teachers, parents and even students, so adapting communication style for our customer base is key. We’re operating in a competitive B2B market, but with a B2C communication style, therefore being able to identify, build and develop unique positioning and pricing is vital to help us win. Leveraging the vast amount of data we have to personalise the messaging is key to ensuring our messaging is tailored and breaks through the clutter.

Specific responsibilities will include:

  • Work with the Product Managers to build and own release plans ensuring high adoption of new products and features
  • Build compelling collateral for Sales and Marketing teams to use in competitive bids and tenders
  • Build deep competitor knowledge based on market statistics and speaking to schools
  • Train internal stakeholders on key product USPs and ensure everyone is on message
  • Work with the Customer Team to drive feature adoption amongst our existing schools
  • Personalise communication by using internal and external data sources to increase engagement and drive adoption
  • Build and own plans to ensure successful product launches
  • Ensure product is communicated effectively within the business
  • Be the go-to person for competitive intelligence, and develop insight that informs the marketing mix
  • Work with the marketing team to ensure consistent tone of voice and branding for all internal communication


  • Demonstrated experience in B2B marketing or product marketing, ideally in a scale up or later stage company
  • Able to blend compelling copy and data analysis quickly and at a high standard
  • A meticulous planner and agile creative thinker, able to alternate thinking in the weeds and at a strategic level
  • Be a self-starter, able to independently navigate people and process challenges to achieve a good outcome
  • Work with the marketing team and fit communication into our Challenger Brand strategy
  • Be passionate about improving education outcomes
  • Be flexible in your approach and language, allowing you to market to a Headteacher vs. a teacher vs. a parent – our user-base is really varied!


  • Competitive salary
  • Training budget
  • 25 days holiday
  • A Macbook Air
  • Regular events with a fun-loving team
  • Free breakfast
  • Choice of music all day long on the office jukebox (we welcome all tastes)
  • Enjoy coming in every day, see the impact of your own work, and know that you’re making a positive difference to the world