Sr. Product Marketing Manager – Insurance

With locations in Bothell, WA and Rochester, NY, EagleView® transforms industries and changes lives by providing answers – derived primarily from world-class Pictometry imagery – to questions related to millions of residential and commercial properties, for professionals across commercial, public safety, and government markets, saving those individuals time and money while also reducing exposure to risk.

EagleView has a “work-hard, play-hard” culture and we’ve been continually named a Best Place to Work because of our belief that making the workplace fun is a key to success. Our kitchens are stocked 24/7, social, athletic and wellness opportunities are plentiful and the growth, education and potential of employees is a top priority. If you take your profession seriously, love to work hard and create something really great while having fun, this might be the right place for you.

The Sr. Product Marketing Manager – Insurance will be based in our Bothell, WA office and will manage the marketing needs for various insurance claims and underwriting products.  Our ideal candidate will have over 3-5 years of direct insurance technology marketing experience.  A solid marketing background, including new product launches, product positioning, messaging, branding, press, and analysis is required.  The desired candidate will possess the ability to think strategically while also executing tactical activities and generating creative solutions. This self-starter will work on multiple projects and deliverables simultaneously and work with all levels of internal staff, clients and prospects.

Primary Responsibilities:

  • Develop core product messaging for EagleView Technologies’ insurance solutions, including EagleView OnSite, EagleView measurement products, etc.
  • Own the go-to-market launch and strategy for new products, achieving impactful goals through a well- executed process that ensures organizational alignment.
  • Develop a deep knowledge and understanding of the market, target audiences and competition and effectively communicate competitive advantages.
  • Define buyer personas for defined markets which include claims, underwriting, risk management, agents, etc. and ensure messaging resonates with customers and prospects to help drive sales goals.
  • Partner with the marketing team on the development of new sales collateral and marketing campaigns to drive demand for products.
  • Author and/or develop content for thought-leadership whitepapers, collateral, other sales tools, website, webinars, etc.
  • Work closely with our insurance sales team to maximize our value and messaging to clients.
  • Provide thought leadership on defined products, including speaker engagements where you demonstrate your expertise.
  • Evangelize and represent EagleView at industry events and tradeshows.
  • Measure the effectiveness of the messaging in targeted market segments and define required course corrections.
  • Collaborate with Product Management and Sales on product pricing and packaging.
  • Develop a range of sales tools, including ROI calculators, white papers, and webinars.
  • Other duties as assigned.

Skills and Requirements

  • Bachelor’s Degree in Marketing or a related field required; MBA preferred.
  • 7+ years’ experience in marketing, product management or product marketing, with 3-5 of those years working at an insurance technology company.
  • 2 or more years’ minimum experience in claims or underwriting with a P&C insurance carrier.
  • Expertise with insurance industry business models.
  • Experience presenting to large groups.
  • Strong written communication and presentation skills.
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
  • The ability to travel as needed, likely averaging 25%.
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.

EagleView® Technologies offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, fun and casual environment.

Please Apply Here:

EagleView and its subsidiaries are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. EOE/AA. Minority/Female/Disability/Veteran.