Product Manager SEO
Excellent Salary and Benefits
Yell limited is looking for an SEO specialist that will be working in the Yell Product department.
As the SEO lead you will be responsible for delivery success of the SEO and Search roadmap. Playing the role of a Product Owner in a scrum team, you’ll have full ownership of a backlog of deliverables backed by a strong strategy. You will ensure these deliverables are visible, transparent and clear to all key stakeholders.
Yell is on a unique transformational journey incorporating conversational commerce principles into day to day interactions between users and businesses across a wide variety of channels and devices, including search. We have world leading tools and experts and are looking to take on and develop a new SEO specialist in our Product team. You’ll be working flexibly between home and our Reading office with a team designing, building and continuously improving our consumer and business’ experiences on Yell.com.
Responsibilities
Perform keyword research and competitive analysis
Understand and implement technical SEO audits and changes
Execute on-page optimizations
Manage content production by planning content calendars, managing writers (or collaborate with content writing teams), and supporting them on SEO
Devise and execute methods to track, report, analyze and improve SEO performance
Collaborate with stakeholders, Product managers and other in-house marketing teams
Collaborate with developers and product teams to implement necessary features and changes
Constantly develop new SEO tests and strategies
Present and communicate SEO strategies and projects to internal stakeholders
Serve as an active SEO advocate
Keep up-to-date with latest SEO trends, strategies and algorithm changes
Requirements
At least 4+ years of prior experience working in SEO
Experience with technical SEO
Good understanding of SEO best practices
Passion for SEO and internet marketing
Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
Data-driven and analytical mindset
Attention to detail
Product management skills
Experience working with SEO tools (e.g. Google Search Console, Google Analytics, Ahrefs, Adobe analytics, Screaming Frog, SEMRush)
Nice-to-haves
Understanding of Agile principles and Scrum framework
Experience and/or understanding of code (e.g. HTML, CSS, JavaScript)
Experience and/or understanding of other marketing channels (e.g. PPC)
Experience with writing SQL
Experience with Jupyter notebooks, Terminals or Command Prompt using Python
Experience with Github
Excellent writing skills
What can Yell offer you?
Excellent salary + benefits including annual bonus
Work in a completely agile environment
Work in a focused team
Flexible working around your needs. This is a home-based opportunity, but there will be travel to our Reading office on occasion.