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Senior Product Manager, CRM
Location: Central London
Hybrid: 3 days a week in London
We’re looking to recruit a Senior Product Manager to lead the CRM product team at Nord Anglia Education. You’ll work collaboratively with IT, regional and local MAC (Marketing, Admissions & Communications) colleagues, to drive forward and bring to life our CRM vision across our global family of schools.
At Nord Anglia, everything we do in MAC is guided by our Family Experience Journey. This is our blueprint for our MAC operations, and is enabled by Salesforce, our CRM technology partner. Providing our families the very best marketing and admissions experience ensures that their enrolment journey with us is as strong as the educational journey their children will take in our schools. By joining Nord Anglia Education, you’ll be contributing to our vision to create a generation of resilient and creative global citizens, who will change our world for the better.
As an expert in business to system processes for (Salesforce) CRM, you’ll ensure a holistic and personalised experience for our families, regardless of touchpoint or channel they interact with us in. You’ll be relentless in your pursuit for a golden view of customer data, and will use your data and analytics skills to raise the bar in terms of dashboards and reporting. You’ll also capture and maintain a backlog of future enhancements and continuous improvements required to support the business and admissions teams in optimising the solution capability.
It’s a critical role to build upon a solid foundation, ensuring that the overarching MAC strategy, and specifically admissions and digital strategies, are enabled to support our growth objectives.
Working as Senior Product Manager you’ll:
You’ll support Group Head of Admissions to develop our Family Experience Journey, to ensure that every family receives a first-class experience across all touch-points.
Advise how Salesforce CRM can best enable our family experience vision.
Advise how marketing automation can work in conjunction with Salesforce, to enable an even richer experience for our families, working across MAC to align inter-department strategies (brand, comms, digital & research).
Evolve and develop the CRM and marketing automation roadmap across the organisation.
Identify objectives and advise on suitable measurement strategies.
As a passionate individual leading the CRM produce team, here’s what we expect:
Lead the CRM product team to manage the roll-out schedule or new releases and evaluation of proposed solutions in terms of cost, timelines and quality (fit-for-purpose), including scope sign-off, agile development, UAT sign-off and training plans.
Unlock the capability of Salesforce dashboards and reporting, helping colleagues from across the organisation to get the most from CRM data and insights.
Manage working groups of stakeholders from across the group to develop CRM product enhancements & optimisation strategies to improve conversion rates.
Have a continuous roadmap of product optimisation, test & learn to drive conversion rate improvement.
Ensure that through CRM we can track, monitor and take action on admissions team performance across the organisation.
Integrate new schools onto CRM and connected digital systems.
Work with IT to ensure that all product development is in-line with IT systems architecture.
Coach and train MAC members, regional teams and schools on using CRM and marketing automation to better achieve their functional objectives.
Contribute regularly to team discussions about MAC projects and initiatives.
About us:
We’re Nord Anglia Education, the world’s largest premium international schools organisation. Every day, our teachers and support colleagues help our thousands of students achieve more than they ever imagined possible.
A transformational education at one of our schools is focussed on excellent academic outcomes, creativity, wellbeing, and international connectedness. Our innovative use of educational technology also creates a personalised, 21st century learning experience for all students, while our global scale means we can recruit and retain the world’s best teachers and offer unforgettable events and expeditions.
Our people are empowered to make a difference in their fields of expertise. Our fast pace of growth requires evolution and change from everyone, giving you the chance to define the role you do in the future. This challenges the learning agility of our employees and ensures every day brings interesting new experiences.
Founded in 1972 in the United Kingdom, our first international school opened in 1992 in Warsaw, followed by rapid growth across the world since the 2000s.
When you join our team, you’ll become part of a global family of experts working for a fast-growing premium international brand.
To apply:
Online applications need to be submitted directly through the Nord Anglia Education careers page and should include a CV. Please visit us online at www.nordangliaeducation.jobs.
We are an equal opportunities employer and we welcome applications from all suitably qualified persons.
Please note, only shortlisted candidates will be contacted.