Hey there, we’re Foxtrot.
Foxtrot is the digitally native evolution of the corner store – a one-stop-shop for those seeking thoughtful curation that’s a reflection of themselves and their city – offering a curated collection of daily essentials in-store and delivered in under an hour via our app and website.
Foxtrot is venture-backed by investors including Almanac Insights, David Chang (founder of Momofuku), name a few. Foxtrot is building a genuinely omnichannel brand that seamlessly marries e-commerce delivery, proprietary inventory technology, and the feel-good community of neighborhood stores.
Our spaces offer all the most-loved aspects of neighborhood cafes – beautifully designed interiors that wrap you in the welcoming aroma of freshly brewed coffee, comfortable lounge areas to work and relax, and chef-prepared meals to snack on throughout the day – while bringing together mindful people, brands and goods to create a community of discovery and joy.
Our e-commerce experience – highlighted by our swift app and online store – is powered by our proprietary inventory and operational technology to deliver a new kind of convenience that brings the store to your door in under an hour.
Since launching our native app in 2013, we now operate a robust e-commerce business and have opened 13 retail stores in Chicago, Dallas, and DC. We are rapidly scaling to take this first-of-its-kind omnichannel brand nationwide with over 50 new stores over the next two years.
About the Role
The Director of Site Optimization reports to the Head of Product and is responsible for driving eCommerce sales and conversion rates on our website and apps through data-driven optimization.
As Director of Optimization, you instinctively believe there is more revenue to be found and to find it you will lead a consumer science function that is entirely focused on driving eCommerce growth and delighting customers in margin-enhancing hard-to-copy ways.
You are obsessed with surfacing the right products to our customers at the right time – showcasing the best of our offering. You are data first – but merchandise-obsessed and believe that the best online shopping experiences are about both optimization and discovery. You know that the best online businesses have created shopping experiences that are indelibly linked to the brand itself.
Daily, you will obsess over the customer experience as it translates through the homepage and our site’s shoppable categories, aisles, and items. In addition, you’ll think through when and where we use machine learning technology and personalization to better recommend and merchandise products and categories to different customer cohorts across the buying lifecycle, and where we use traditional assortments.
With the sales performance of our site as the #1 goal, you will have ownership and decision-making power on what items go in which aisles, what aisles we show, and at what time of day.
As Director of Site Optimization you will:
Drive e-commerce growth business growth via data-driven site optimization and merchandising
Own the category revenue and productivity of eCommerce, reporting on-site productivity and surfacing of business opportunities.
Use first principles strategy to create aisles based on what customers are telling us they want and show items with the highest propensity to convert based upon data
Work hand in hand / alongside Merchandising to understand upcoming merchandise assortment, trends and key brands to feature to develop shopping experiences that are brand-forward but revenue-first.
Report. Drive the automation and reporting of site productivity, at times paired with bespoke executive-level presentations that translate findings/results
Successfully introduce a new data-driven process to Foxtrot, neutralizing the ideology and replacing it with the empirical
Better understand and optimize the relative importance of and correlation coefficients of certain factors to drive conversion (i.e. Moneyball OBS)
Develop net new / ownable experiences that define the brand and drive customer obsession – i.e. PIck up meal nights; personalized gifting.
What this might look like:
Manage a learning roadmap that covers a diverse swath of goals, devices, and levels of effort to run the program on all cylinders, continually
Ideate hypothetical variations for high impact digital or merchandising changes informed by research, behavioral analytics, prior tests, and gut instinct
Lead and collaborate with product, merchandising, and engineering on the creation, development, and implementation, of said improvements
Launch variations of improvements to percentage traffic, and measure their impact on performance against the current experience in real-time controlled experiments
Analyze and communicate the effectiveness of this site and merchandising changes and initiatives weekly
Be a subject matter expert for eCommerce optimization where you will own, manage and drive the experiment roadmap for your objectives
Consistently review shopping analytics data to determine opportunities to unlock new sales via improved placement, product copy, pricing, etc.
Oversee the Site Merchandiser who onboards eCommerce items, manages photography, copy, and SEO optimization of all items; works in partnership with marketing and creative on website components; Ensures content is ready to go live
Partner with the appropriate teams to roll out the winning tests into production, i.e. when a superior experience is found, it is pushed live to 100% of traffic, and the process begins again
For this role you should have:
A uniquely customer-focused perspective to the site, making sure that aisles and site experience match up with customer needs and expectations.
An obsession for creating delightful customer experiences through research, design, and collaboration with makers
Comfort marshaling a team around KPIs and outcomes
Strong optimization instincts for Web and/or Apps
An analytical and detail-oriented brain
A proactive and self-motivated heart, with a strong sense of ownership. Conviction about what’s to be accomplished is paired with a bias toward action.
Results-oriented – strongly motivated on achieving revenue, conversion, sales, and other marketing goals.
Proven track record for problem-solving
Humility and appreciation for teams with kind, mature, and low-ego teammates