Product Manager B2C

Buying or selling a car shouldn’t be difficult! That’s why here at carwow we are on a mission to change the way people buy, sell or use a car by creating the world’s best online car marketplace. We’re not all petrolheads – just a highly driven (excuse the pun) scale-up with over 350 carwowers in the UK, Germany, Spain and Portugal.

Since starting our journey in 2011, we’ve grown to become one of the most trusted comparison sites with over 12 million users and a Trustpilot rating of 4.7. We are also very proud to be backed by some of Europe’s most respected technology, marketplace and automotive investors.

Working here

At carwow, we aim to create a culture where our team can thrive no matter where or how they work. With hybrid working (1-2 days in the office although more if you like), and a healthy home office budget of £500, we are also open to looking at alternative working patterns to ensure carwowers can work in a way that works best for them.

We’re a curious bunch and benefit from a number of different training opportunities. We are big on celebrating successes, working collaboratively and have found lots of ways to stay connected as a team both virtually and in person.

With a team of over 25 different nationalities, we know a diverse and inclusive workforce creates a more innovative company. We have work to do to get us where we’d like to be, but are working hard to get there and have a number of key DE&I initiatives underway.

So, if you always aim to WOW through everything you do (check out more info about our values here), we’d love you to join us on our journey.

About carwow’s Product Organisation

carwow is scaling rapidly. Our product organisation currently includes 9 product squads and we are looking to expand to 11-12 by the end of this year. This growth will allow the expansion into different products and adjacent markets, which is one of our key strategic pillars for the next 2-3 years. In this context, we are moving our organisation towards a “Tribes and Squads” structure. For more information about our Product Organisation, please visit our medium blog (here).


As a Product Manager (B2C)), you will be leading a product team working on one of our verticals within the Get your car (GYC) tribe. The objective of the team is creating a delightful customer experience of car buyers, while delivering strong business results for our dealer partners. You will be working closely with ambassadors, product leadership and executive team to create the best car buying experience in the world.

This is the perfect role for someone who is passionate about customer satisfaction and creating great products within an exciting vision.


Strategy: Create a exciting product vision and strategy for this new vertical, align with carwow’s overall product vision and strategy
Problem definition and structured thinking:Synthesises insights from various sources to craft a clear problems statement articulating the root cause problem in an structured way and demonstrates clarity when aligning the team to the problem
Identify and use a range of confidence building methods to learn as fast as possible and ensure we build the right thing
Impact driven: Align the team around the outcome they are working towards and is able to prioritise effectively on multiple dimensions.
Set up team for success: Create an environment that allows the team to get the best out of all the people in their squad by helping provide wider context, giving clarity on goals, supporting and setting processes for the team to collaborate effectively.
Measuring success: Proactively identifies metrics to track and measure customer and business benefit. Works with stakeholders to implement the right metric and track it amongst the wider product team.
Communication: Ensures all people involved are aware of the team strategy, initiatives, priorities and progress
Influence: Builds relationships easily to empower the squad to achieve the desired outcome often by influencing the opinions of others often outside of your team
Stake-holder management: Work with Product Ambassadors (i.e. local market and functional areas stakeholders) to get the right input, their ideas and ensure that they have the right information to represent the product team into their areas/functions

You have at least 2+ year of experience in product management
You have a strong understanding of confidence building methods, such as A/B testing
You have an outstanding ability to think on your feet and tackle intellectually challenging problems
You are keen to understand problems, before jumping into solutions
You’re highly analytical and used to using complex data to make decisions.
You’re familiar with Data analysis, interpretation or experimentation tools
You’re forward-thinking, ambitious and a great communicator
You’re great at prioritising and not afraid to say no
You love working autonomously, but you are able to earn the trust of others with a collaborative style
You excel at managing stakeholders, while also confident in voicing your own opinions and challenging others

Bonus points (not required):

Experience in marketplaces

A competitive salary with equity in the company (share options)
25 days holiday, plus bank holidays and Christmas Eve or an alternative religious holiday of your choice*
Life insurance (4 x basic salary)
Private pension scheme (carwow will match contributions up to 5%)
Private medical health insurance with Vitality
Free access to Sanctus mental-health coaching sessions
The latest core Tech (Macbook Air or PC Surface Pro)
Home Office budget of £500/€550
Salary sacrifice benefits (i.e. cycle to work), Travel Loan
Subsidised gym membership (50% off David Lloyds, Virgin Active and Nuffield Health)

*if you are not religious, this day will remain as Christmas Eve in conjunction with usual Christmas Bank Holidays


We are leading the change to Electric vehicles and are conscious of the impact our industry can have on the environment. We’ve already planted over 45,000 trees to date as a thank you to those who leave us a review and are extremely excited about our new partnership with ‘One Tree Planted’, which we hope will increase the number to around 60,000 trees a year.

Tagged as: Flexible hours, Remote