Product Marketing Lead

The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning.


Role: Product Marketing Lead.

Experience: 5+ years of Product Marketing.


Job Description

We are searching for a talented Product Marketing Lead in the B2B Space to help scale our new ai product through creative thinking and a focus on proven Marketing strategies. This position will report to the Marketing Director and will focus on growing the platform. The successful candidate must have specific knowledge and experience working as a Product Marketer in the SaaS Industry.



Develop and own the vision, strategy, and roadmap for the future of marketing, Messaging, User Engagement, and Virality at Animaker. How to retain users, how do we acquire them, what does the user journey look like and how do we make that viral? What should we prioritize for impact on MAU’s and help people understand what Animaker is and what they can use Animaker for?
Strong experience in Product Launch & features launch. Hands-on experience in both Online PR & Online media.
Had experience in Growth (Understand how to grow millions of users for a Global Product).
Hands-on experience with SEO and web analytic tools such as Google Analytics, Mode, Looker, Search Console, SEMRush, Ahrefs, Dragon Metrics, Screamingfrog, and Botify.
Product Marketing – Customer Onboarding, Product virality & User behavior. Know how to make data-based decisions.
Content Marketing – A Love for Youtube video making, webinar, Instagram, TikTok, etc. Strong Video-based Content experience.
Strong in Multiple Customer acquisition channels like social media, Organic SEO & Paid Campaigns, Influencer partnerships, etc.
Understand what it takes to build a great brand.
Experience in building, scaling & maintaining a world-class marketing team.
Tool Master – At Animaker we try almost every tool on the planet to get what we want.
Set crazy big goals for your teams, and regularly hit them!



More than 6+ years of experience leading growth and Product Marketing teams in B2C, and experience leading multiple streams of work with multiple teams and roadmaps – experience with Video marketing & growth is a huge plus.
Have experience managing Product Marketers & Content Marketers to deliver on the strategy and build their key craft areas.
Someone who enjoys leading a team of amazing people to market innovative solutions – and can point to an impressive record of doing so.
Really strong content skill set. Understands more than just the fundamentals of good content, loves seamless and simple visuals and is going to be ruthless in protecting that.
A strong communicator – webinars, Demos, etc
Great with data (both qualitative and quantitative) and loves turning insights into actions.

Tagged as: Flexible hours