Product Design Lead

Salary range £70-80k. Hybrid working model, in central London office 2 days per week.

We’re looking for a Product Design Lead with experience working across ecommerce and direct to consumer brands. In this role, you will drive all stages of the design process, taking problems and transforming them into intuitive, accessible, and beautiful design solutions that emotionally connect with our customers, whilst delivering against our customer experience objectives.

Day-to-day, you’ll work closely with our Ecommerce and Publishing product squad leads within the Technology team, but you’ll report to our Creative Director on design and content quality questions. Ultimately, you will be responsible for building up the product design discipline across Technology and Creative at Wonderbly.

As a true advocate for the customer, you leverage research and data when tackling problems, and you’re able to distil this into simple yet engaging and useful products and services to serve a wide variety of audiences. In other words, you bring an impressive level of experience in UX methodologies: interviewing, usability testing, user flows, competitive research, sketches, wireframes and prototypes. At the same time, you’ll have a natural urge to explore bigger and bolder ways to improve the experience.

Finally, you’ll bring ambitious standards to our design practice at Wonderbly, investing in systems, documentation and processes. Working closely with other leaders in the Creative and Technology teams, you’ll help shape a Design strategy and vision.

Expected skills and experience

Great agile team player – experience working directly with engineers, analysts, designers and product managers to solicit design critique and communicate throughout a project’s lifecycle.
Strong foundations in digital product design – able to link business goals and strategy to design guidelines and performance
Great copywriting skills – comfortable writing for diverse user needs and across different experiences and surfaces
Experienced researcher – confident working with modern digital workflows using tools like Figma for prototyping, writing interview scripts, interacting with users, and understanding + analysing user feedback
Good understanding of ecommerce best practices and KPIs – able to draw on personal experience and wider industry knowledge to guide decision making on the role of design in ecommerce
Bring consistency across all touchpoints – you’ll invest in design standards, documentation, and processes to further our design practice
Good understanding of the role of visual content – happy to brief and give direct feedback to graphic designers, art directors and maybe motion designers
Love for our category and brand – we want someone that loves books and creating personal, meaningful connections, and who connects deeply with our internal company values of courage, kindness and curiosity
Time management skills – it goes without saying that your organisational skills will be the envy of all those around you



Apply for this position
Oh hi! We’re delighted that you’re interested in working with Wonderbly, the UK Children’s Publisher of the Year 2021. Below you’ll find out all about us, our mission and values, and the roles we have open right now.

Wonderbly is the world’s leading personalised publishing company. We conceive, design, promote, sell, and make wonderful books for wonderful customers all over the world.

Our mission is to make people feel extraordinarily special, and bring them closer to the people they love, through the power of personalised stories. So far we’ve shipped over 7 million books to over 150 countries. We’ve done this in just eight years, and we’re just getting started.

Getting personalised books to all those millions of customers requires a multidisciplinary team. Our wonderful people have experience across editorial design, research, production, software engineering, marketing, e-commerce, data analysis, print-on-demand manufacturing, shipping… the list goes on.

This means that Wonderbly is a collaborative and creative place to work, with lots of opportunities for growth and development across a broad range of skills.

We’re based in London, where we have a gorgeous, light-filled studio for working together. But like many digital-first companies, we have a hybrid operating model, with many colleagues working from home and further afoot much of the time.

Our values

Wonderbly’s values were born from the three qualities at the heart of ‘Lost My Name’ – our original and best-selling personalised children’s book. These values are Courage, Curiosity and Kindness. And although they naturally have a child-friendly ring to them, these are deeply human values that we believe everyone should live by.

Courage means taking calculated risks and trying things that no one else would. It means setting audacious goals, seeing them through, and being willing to be wrong.

Curiosity means investing in learning, never losing sight of the ‘WHY’. Curiosity allows us to ask silly questions, explore our blind spots, and dip into other disciplines for inspiration.

Kindness is at the heart of our culture: it’s no coincidence that deep friendships form here every day. Kindness means making space for one another, inclusivity as standard, and clear, direct communication. It does not mean “good vibes only”: the kindest conversations are often the hardest.

Equal opportunities employer

Our team is committed to providing equal opportunities for employment regardless of race, religion or belief, ethnic origin, disability, family structure, socio-economic status, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis (it’s the law, but it’s also just the right thing to do).

If you have a disability, caring duties, or any other additional needs that require consideration, please let us know and we will do our best to accommodate them during the application process.

To see more about our business and products, you can visit us at