Haymarket is looking for a sharp Commercial Product Manager to drive new products, trading models, processes and ultimately revenue into our business. The successful applicant will be working across our entire portfolio of consumer brands, which includes cross-platform, market leading titles such as What Car?, PistonHeads, FourFourTwo and Stuff.
The role requires immersion with both clients and internal stakeholders to gain a clear understanding of the business requirement from both sides. You will have an aptitude for identifying new revenue generating opportunities; leadership skills that enable groupwide adoption of strategy; the ability to broker deals directly; and the acumen to prioritise new and ongoing activity to the most profitable end.
Whilst a passion for the latest digital trends will be important, you will ultimately be driven by revenue, be KPI focused and used to letting your data and insight do the talking.
In addition to this leadership, you will be directly responsible for all non-direct ad sales revenues and have a deep understanding of the digital display ad market, programmatic trading, yield analysis and performance optimisation.
RESPONSIBILITIES
Product development
-Immerse yourself in the market to understand customer needs
-Work with Brand Directors, sales leaders and the Commercial Product Director to develop new strategies and assess new suppliers
-Use market, customer and competitor insight to develop business plans for new initiatives
-Work with commercial, editorial and brand teams and successfully project manage the launch of new activities
-Develop and maintain metrics that track the performance of products to ensure their success
-Evangelise new products and advise internal teams on tactics that deliver performance
Revenue generation
-Work with partners, including trading desks, networks and technology suppliers, to deliver solutions that increase activity and yield to maximise revenue
-Optimise each brand’s revenue by prioritising the levels of each partners activity
-Work with sales teams to ensure that we maximise non-direct revenues while not cannibalising the direct sales effort
Reporting
-Deliver weekly updates to key stakeholders on business performance and tactics employed
-Deliver full analysis of monthly performance along with retrospective view on success of strategy
KEY ATTRIBUTES
-Experienced media professional with a deep understanding of the digital ad market
-Strong commercial acumen, gravitas and business leadership qualities
-Demonstrated success defining, project managing and launching excellent products
-Proven ability to influence cross-functional teams without formal authority
-Outstanding communications skills for internal and external audiences
-Good understanding of web usability and digital trends including the use of web analytics tools.
-Experience analysing data to optimise performance, yields and revenue
-Able to set and meet challenging business goals