Essential duties and responsibilities
- Define the product vision and roadmap in alignment with the company’s overall strategy and goals
- Conduct market research, user interviews, and data analysis to understand customer needs and identify market opportunities
- Work closely with cross-functional teams, including engineering, design, and sales, to develop and launch new products and features
- Define and prioritise product requirements and features based on business objectives, customer feedback, and market trends
- Manage the product backlog, prioritise tasks, and ensure timely delivery of products and features
- Monitor and analyse product performance metrics, and develop strategies to improve product adoption, engagement, and retention
- Communicate product updates and changes to internal stakeholders and customers
Goals
- Develop and launch successful products that meet customer needs and drive business growth
- Increase customer satisfaction and retention by delivering high-quality products and features
- Optimise the product development process to improve efficiency, reduce costs, and accelerate time-to-market
- Develop and maintain a competitive product portfolio that positions the company as a market leader
- Foster a culture of innovation and continuous improvement within the product team
Knowledge, skills and abilities
- Strong understanding of SaaS business models and industry trends
- Knowledge of product management principles and practices
- Familiarity with agile development methodologies
- Understanding of data analysis and reporting tools
- Knowledge of market trends and customer needs in the industry
- Strong leadership and team management skills
- Excellent communication skills, both written and verbal
- Analytical and problem-solving skills
- Project management skills
- Ability to work collaboratively with other departments
- Ability to manage multiple priorities and projects simultaneously
- Ability to think strategically and identify long-term goals and opportunities
- Ability to motivate and inspire the product team to achieve success
- Ability to make data-driven decisions
- Ability to adapt to changing circumstances and priorities