Product Director – Digital Citizen

Full-Time London/ Leeds Closes: 2023-10-22

NHS England

Product Director – Digital Citizen

This isn’t your average Product Director job opportunity; it’s an unrivaled chance to lead the charge in directly influencing the future of healthcare and wellness across the nation. The way that citizens will be able to support and manage their health online will never be the same again, because we are developing the next generation of leading health and care digital products which will transform peoples lives. Which is why we are looking for a Product Director of Digital Citizen to lead such impactful digitally enabled citizen facing change – could this be you?

You may be familiar with the NHS app (over 30 million users) or used NHS 111 online or accessed services through NHS login. We want to re-imagine personalised healthcare and wellness through the development of enhanced experiences via app, web and login with a bold aim to empower citizens through effective engagement, retention and tools. We want to enable coherent user journeys which will help improve health outcomes, improve our NHS and lighten the administration burden on our NHS staff.

This is an influential role requiring visible, persuasive and passionate leadership across a highly regulated and complex ecosystem. You will create and nurture partnerships, bringing together diverse insights from a range of ‘product partners’ be it patients, clinicians through to Ministers and the Secretary of State, balancing a broad spectrum of agendas whilst advocating for putting citizens at the heart of their health experience. You will set the Digital Citizen product strategy whilst ensuring work across the committed and passionate product and content delivery teams is aligned and producing value for users and the NHS.

Our national digital channels have never been more vital in achieving our health and care goals. If you have experience in the development of transformational web and app experiences, at scale, in any sector, with a focus on human centred design and product led ways of working as the key drivers for success – we want to hear from you.

About the role

The Product Director of Digital Citizen is responsible for:

Leading digital strategy and roadmap development, articulating strategic goals and driving outcome-focused, user-centric delivery.
Managing live products/services, ensuring governance, scalability, and security of flagship national offerings (NHS.UK, NHS App, NHS login).
Directing high-profile initiatives, engaging senior stakeholders, and managing delivery in a sensitive landscape.
Leading commercial planning and engagement, including supplier strategies.
Establishing effective governance processes to guide detailed delivery and implementation.
Advocating lean agile practices for cultural change and efficient digital service delivery.
Efficiently managing software development practices and utilizing digital assets for cross-product user journeys.

About you

Key skills and experience you’ll need to be able to demonstrate include:

Setting product strategy, vision and purpose for business to consumer products, with demonstrable performance outcomes linked to broader organisational goals
High volume, scalable mobile and web-based products and services delivery and development at scale
Extensive product management and user-centred design practices in large digital transformation programmes, products and services
Ensuring a sustainable but progressive delivery momentum across a portfolio of digital products and services,
Using effective real time measurements of success to drive business insights, decision making and ruthless prioritisation
Working at board level in a large complex organisation with demonstrable experience of resilience and in overcoming set-backs, excellent leadership and creativity demonstrated by a track record of achieving challenging objectives in complex organisations
Having a deep understanding of the variety of disciplines involved in digital delivery, including software development, engineering, service design, content design, product management, performance analysis and user research developed through working in fully integrated multi-disciplinary teams
Strategic management of large-scale procurement, supplier management and commercial supply chains
Leading the large-scale transformation from programme/project to product led ways of working and the supporting methodologies that drive cultural change across teams
Building and maintaining highly effective relationships at very senior levels and operating successfully in complex, sensitive and political stakeholder environment with competing priorities
Leveraging evidence-based case studies, user journey’s to set direction and planning to achieve ambitious goals and influence broader organisation strategies and priorities
Join us in this unrivalled opportunity to make a lasting impact, drive change, and improve health and care nationally.

Find out more

For an informal conversation to find out more about this role and guidance on the application process, please do not hesitate to contact us and we would be delighted to speak with you:

Andrew Gillen on E: M: 07471 037 167 or Sarah Luxford E: M: 07812 150 386

How to Apply

To apply for this role and view the job specification (—Digital-Citizen/) please provide and upload the following by Sunday 20th October 2023 (23:55):

1. An up-to-date and relevant CV setting out your career history, with responsibilities and achievements
2. Answer the below Question (c500 words total and we would encourage you to review the job description with particular attention to the ’About you’ section) Given what you know of NHS England and this role, what aspects of your experience (related or unrelated qualifications or experience) make you the right person for this position?