Product Marketing Manger
ADvendio is a leading Salesforce-powered solution that combines media selling and buying technologies in one complete management platform. Some of the best-known retailers, along with prominent names in global media, agency, OOH, and internet-based sectors rely on our solution every day to power their omnichannel advertising.
Overview:
Grow your career with a job you’ll love at a company that is creating unrivaled solutions that bring teams together to buy and sell advertising on one platform. Join the ADvendio marketing team and help us grow by using your expertise to tell the product’s story in markets across all our key territories including EMEA and North America.
We are looking for someone who can understand the product’s value proposition and turn that information into compelling messages for customers, prospects, and internal audiences. If you are looking to work in a high-growth startup environment with the opportunity to have an immediate impact then this might be the role for you.
Responsibilities include:
Craft clear and impactful messaging and positioning for ADvendio products, tailored to different target audiences.
Collaborate with cross-functional teams including product management, sales, and marketing to define and execute successful product launch and promotion strategies.
Conduct thorough market research to identify customer needs, industry trends, and competitive landscape to inform product development and marketing strategies.
Engage with customers through effective communication, supporting customer success and gathering valuable feedback.
Define and refine customer personas to tailor marketing materials, campaigns, and messaging that resonates with different target audiences.
Create high-quality marketing collateral, including product presentations, case studies, and blog posts, to effectively communicate product features and benefits.
Equip the sales team with the necessary tools and resources to effectively communicate product value, including sales training, solution brochures, and battle cards.
Collaborate with the growth marketing team to develop and execute campaigns that drive leads, engage prospects, and support the sales pipeline.
Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and iterate strategies accordingly.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience (3 years) in product marketing, preferably in the software or technology industry.
Understanding of advertising technology and digital media is a plus.
Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and engaging messaging.
Demonstrated ability to collaborate effectively with cross-functional teams and drive projects to successful completion.
Analytical mindset with the ability to use data to make informed decisions and measure campaign effectiveness.
Self-starter with a proactive attitude, able to thrive in a fast-paced, entrepreneurial environment.
What We Offer:
Competitive salary
Top of the range toolset (MacBook)
Flexible hours
Remote work setup
Opportunity to grow
Work-life balance
Other benefits depending on location of candidate