Product Marketing Manager, Argus Enterprise

ARGUS Software is an award-winning technology software and solutions provider to the global commercial real estate industry. Our suite of services and software enables clients to analyze, gain insight and recognize value on their real estate investments. As a rapidly growing company with over 25 years of experience and more than 90,000 users around the world, ARGUS is known as not only an industry leader but as a proven innovator.

The Opportunity:

ARGUS Enterprise is our new, leading-edge asset and portfolio management software solution. Recently announced as the winner of Realcomm’s 2014 Digie Award for Best Real Estate Technology Innovation, Argus Enterprise continues to evolve its innovative platform capabilities and performance as it strives to maintain its best-in-class position.
As the demand for ARGUS Enterprise continues to grow, we need a proven Product Manager with deep marketing expertise to help strengthen our focus on the European markets, increase market share, and achieve aggressive revenue targets. In this role, you will create the ARGUS Enterprise roadmap, value proposition, key messages, core marketing content, and sales support tools that will identify and win profitable opportunities. You will also work as champion for the ARGUS Enterprise product and brand, leading the way to the next level of innovation and growth.

You will create the Argus Enterprise roadmap, value proposition, key messages, core marketing content and sales support tools that will identify and win profitable opportunities. You will manage the Argus Enterprise brand, generate sales leads and in short, be the Argus Enterprise champion. As the Argus Enterprise product manager, you will be accountable for analyzing market data, make intelligent decisions, chart the course and lead the product to the next level of innovation and growth.

The Role:

Conduct a full assessment of the current-state positioning of ARGUS Enterprise, including evaluating the messaging and target market.

Communicate with existing and prospective customers to develop an in-depth understanding of their changing business issues and concerns, and develop a product roadmap to evolve the solution to continue to exceed expectations.

Present the product business plan, target market analysis, competitive analysis, and positioning strategy to the Product Management Committee, and gain full buy-in. Paint a clear and compelling picture of the solution roadmap and the go-to-market plan.

Work as the evangelist for ARGUS Enterprise, constantly championing the product and explaining the visions and benefits of the product to both current/prospective customers and internal stakeholders.

Conduct market research supported by ongoing customer visits. Establish and grow channels of communication and feedback from your target market including but not limited to: market surveys, user study workshops, user groups, market research, client visits and interviews, sales win/loss analysis.

Drive execution of the product strategy to achieve aggressive revenue and P&L targets.
Profile for Success.

Excellent business acumen, with the ability to understand how business processes can be improved by technology. Vision and drive to bring this new product to life and to market.

Marketing expertise to enable you to create a compelling and emotional story to properly position and sell the product to the target market.

Ability to impact and influence, sell ideas, and think creatively, demonstrated in the development and execution of similar strategies in high growth organizations, preferably technology. Significant experience influencing and gaining commitment from senior executives as a trusted advisor.

Experience serving as the interface between product development, sales and marketing, and the executive leadership team.

Strong grasp of business operations and financial realities. Previous experience reporting on P&L responsibilities, creating and managing budgets and metrics aligned to strategic goals of the organization, and measuring performance against key deliverables year over year.

Analytical skills, with the ability to forecast and interpret trends and data to support informed, evidence-based business strategies.

Willingness to travel to current and potential customer locations throughout North America and Europe (up to 25%) to understand changing needs, and to pursue business development opportunities.

Why Consider a Career With ARGUS Software?

This is a rare opportunity to own, envision, and drive an innovative software solution that will transform the commercial real estate industry. This is a role for someone who wants to step up and get things done, while making a significant mark on the direction and profitability of the company. This role also provides multiple paths for growth and promotion.

At ARGUS, we still have an entrepreneurial culture. We work hard and play hard as a team, celebrate our successes, and foster a collaborative and diverse working environment. Because we know our company is only as good as our team, we make ongoing investments in all of our employees. We pride ourselves in growing, developing, and rewarding our talent for a job well done.