Product Marketing Manager

In short

  • Story-telling
  • Understatement of technical issues regarding the product
  • Research and strategic(global) responsibilities
  • B2C
  • Data- and analytic-driven
  • Main contact point for all product marketing-related questions
  • Historically and sustainable grown SME which is living start-up atmosphere
  • Apply by clicking here.


Interested? Have a look downwards to deepen your interest.



The position

The Optimization product unit develops and markets the products Avira Optimizer (incl. System Speedup), Software Updater and Privacy Pal. We are a cross-functional team of 18 passionate people and are responsible for a considerable share of the company’s revenue. To further drive this, we are looking for an experienced Product Marketing Manager (f/m).

As a Product Marketing Manager (f/m), you will be responsible for the story that we tell about your products internally and externally. You will support this story with world-class materials, online content, messaging and positioning for the products. You will be the driver for outbound marketing and work with the Marketing department to develop innovative marketing programs. With your attention to detail and an eye for quality, along with your ability to understand and translate technical product features into tangible user benefits, you will drive demand and revenue for Avira Optimizer and Privacy Pal.


Key actions

  • Develop and drive product marketing, including the positioning, messaging, and competitive differentiation of our products
  • Conduct market research and target segmentation, position the product strategically
  • Prepare and manage global product marketing strategies and executions for new product launches, to ensure best possible market introduction and adoption
  • Roll out and monitor all product specific marketing and communication measures during the product lifecycle, generating demand
  • Translate benefits of product features into customer-facing messaging
  • Ensure that the Marketing and Product Management teams are aligned and work hand-in-hand
  • Align with product management on pricing strategies
  • Be the main contact point for all product marketing-related questions

Keys to hiring

The ideal candidate is dedicated, thinks strategically and works independently, with a roll-up-your-sleeves mentality. You have a clear understanding of market and buyer needs, in relation to our product and are comfortable in using that knowledge to execute compelling marketing strategies.

  • You are a versatile professional, with more than 5 years of experience in e-commerce
  • You are able to synchronize with local and international teams in order to move things forward
  • You have experience in marketing for B2C target groups
  • You have deep insights in product management and marketing
  • You are experienced with competitive analyses for international markets with country-specific particularities
  • You have a good understanding of the digital product landscape
  • You are well organized, efficient and highly results-oriented
  • You have excellent communication and presentation skills
  • You are analytical, strategic, and data-driven
  • You are used to working in an international, multi-cultural environment
  • You are fluent in English, German is a plus

Our offer

  • Professional challenges to match your interests and skills
  • Cutting-edge IT infrastructure
  • Flat hierarchies and fast decision-making
  • Stimulating work environment
  • Flexible working hours
  • International team
  • Subsidized canteen, free gym, free ice cream, and other great benefits!