Technical Product Manager, Customer Intelligence

Introduction to the Team:

The Ad Tech + Customer Intelligence team manages and builds a best-in-class marketing technology stack.  From a recommendations engine, to DSP integrations, to a Data Management Platform – we are building an intelligent, efficient and automated toolset to assist our marketers and provide the most leverage possible.  This work stream takes full advantage of other proprietary systems to create a fast iteration cycle and easy development.


The product:

Nearly every facet of Wayfair utilizes the rich, historical data generated by our users to better understand the customer experience, make key business and marketing decisions, and report on the success of constant test iterations.  Being able to action of all of Wayfair’s customer data in meaningful ways and at the speed and scale the business demands is the core responsibility of the Customer Information and Identity team.


From simple customer facts (geolocation, recent purchases) to identifying users across devices  to complex predictive segments resulting from machine learning, the Customer Information and Identity team creates a powerful data platform that powers personalization across marketing channels and Wayfair brand sites.


Ideal Candidate:

As the technical product manager for the Customer Information and Identity team at Wayfair, you will own and maintain our suite of audience and identity products. Your core task is to enable the company to seamlessly activate massive datasets. Bridging the gaps between collected data and meaningful use of it by internal stakeholders and marketers. In addition, you’ll work to ensure stakeholders understand and use our data through intuitive interfaces.


The ideal candidate for this role will be a PM, former analyst or engineer familiar with big data platforms and audience software (such as adobe marketing cloud, mediamath, oracle, google analytics, etc.). This is a hands on product role, you love diving in and getting your hands dirty. You get excited when new challenges arise.



  • Be the Customer Information expert – learn the product inside and out, be able to answer almost any question about customer data and audience segments
  • Work closely with a team of engineers and data scientists to build best in class audience and identity products.
  • Engage with business stakeholders and analysts to ensure that the data products you’re creating are organized, accessible, and easy to activate in multiple marketing use cases.
  • Working with large and complex SQL, Hive, Vertica databases.
  • Manage and continually improve the company’s identity graph for all of its customers and devices.
  • Prioritize many requests and ideas for features by understanding the business value and impact, weighed against the risk and development time
  • Maintain a product vision and roadmap, keeping stakeholders and constituents up to date on the top level goals and timelines.
  • Market your product internally to various departments to ensure all available users know about your product and how they could value from it
  • Translate business initiatives into engineering stories/tickets and do basic estimations for the level of effort necessary
  • Deeply understand the technology used in your products, the strong and weak points, and become an expert at what is available
  • Regularly communicate our quarterly/monthly goals and progress to keep business stakeholders apprised of your work and product progress
  • Provide regular trainings and communications on the product to various audiences.



  • Minimum of 2-5 years Product Management experience, with a focus on delivering products and improvement iterations
  • Intermediate SQL.  You must demonstrate an ability to understand table schemas, join techniques, and common operators like WHERE, CASE, etc.
  • Proven analytical / quantitative analysis skills, especially when working with web-based (big) data. Statistical analysis a plus.
  • Strong written and verbal communication and a demonstrated ability to explain technical concepts to non-technical audiences
  • Ability to structure problems, develop clear hypotheses, and prioritize work against the largest impact initiatives
  • Technical software understanding beyond buzzwords. The ability to read and understand coding languages and the underlying logic
  • Obsessive attention to detail that makes your product stand out to users
  • Cultivate senior presence and be the leader of your product
  • Positive, people-oriented and energetic


Nice to-haves:

  • Experience in the digital advertising and/or email marketing space
  • Prior experience building a DMP or related experience with building user profiles, data modeling, audience building, segmentation etc.
  • Familiarity with big data technologies: Hive, spark, storm, kafka, tensorflow, etc.