The Global Digital Product Manager for Mobile Apps (EMEA/APAC/LATAM) will be responsible for the strategy, prioritization, and market adoption of features and capabilities within our Mobile App product being leveraged in dozens of countries across EMEA, APAC, and LATAM regions. Capabilities of the app include Targeted Offers, CRM, and Loyalty. Through this role, the Product Manager will represent the customer and global markets by articulating, vetting, and prioritizing features within the Global mobile app roadmap and will play a crucial role in developing customer-centric, best-in-class mobile products.
You will work as a member of a cross-functional team including IT, Design, Program Management, and Operations to ensure successful product delivery. You will report to the Director of Product- Mobile Apps.
|The Global Digital Team
McDonald’s has bold plans to evolve the customer experience for the digital era, and the Global Digital team is at the center of this aggressive change. Our team is leading the worldwide effort to develop and orchestrate digital initiatives across every facet of our interactions with customers. With the rapidly evolving digital environment, this team is focused on innovation across the customer journey in and outside our restaurants, identifying the most meaningful opportunities for our customers, and developing capabilities like Mobile Ordering to bring them to life. We do this in partnership and teamwork with our IT organization and the Markets around the world.
McDonald’s is aggressively looking to grow its consumer-focused digital capabilities by adding top tier talent across the company and within the Global Digital team. McDonald’s is deeply committed to our customer focus, and sits at an exciting juncture where we are ready to drive our brand to new heights using digital experience and engagement as essential ingredients.
§ Lead the definition of product requirements using input from Global Market stakeholders and various sources including analytics, market trends, technology innovations, industry standards, competitive intelligence, and customer feedback.
§ Partner with IT Development to define and drive priorities for engineering sprints and product releases
§ Thoroughly understand and anticipate customer and business needs in order to develop engaging and profitable mobile experiences.
§ Create and execute optimization experiments to validate and optimize features.
§ Create business cases to support feature prioritization
§ Maintain organized oversight of specific digital product delivery schedules to ensure the proper balance of speed, features, timing, and integration with other functions, in tight coordination with Program Management
§ Maintain documentation of Product on shared wiki
§ Collaborate across functions (e.g. Market stakeholders, IT, and Program Management) to ensure the timely delivery of mobile products and best-in-class digital customer experiences
§ 5+ years of digital business experience required, preferably in Product, Product Marketing, Digital Analytics, and/or Technology
§ 3+ years of Agile Product Management experience, preferably on customer-facing products leading agile development teams
§ Experience with native app product management
§ Experience managing vendors to meet their delivery and quality goals
§ Experience working with global stakeholders across different time zones and cultures
§ Strong technical skills; proven ability to work with and influence engineering team
§ Experience translating customer needs into digital product features, business plans, and merchandising opportunities to deliver customer experience improvements that achieve KPI Goals
§ Superior written and verbal communication skills, including delivering presentations to senior leadership
§ Ability to speak to, as well as influence, engineers, project managers, corporate leadership, and partners
§ Strong quantitative analysis skills; analytics mindset and skills in research and analysis
§ Experience and expertise in digital project and product planning, including product definition, feature prioritization, trade-off processes, and roadmap creation
§ Curious, task-oriented, and a self-starter with a strong bias for action; Proven track record of “getting things done”
§ Customer-centric mindset with a passion for discovering consumer behaviour, trends and opportunity for innovation.