Act-On, the world’s leading growth marketing company, is looking to add a key contributor to our product management team to own feature development in our core product. We’re growing our product team and investing across all areas of our product. If you are customer and data driven and enjoy working on a small team with a lot of ownership, you’ll love this role and the impact you can make.
Demonstrated experience building and evolving SaaS products and features is a must. Candidates with experience and expertise in marketing technology solutions and serving mid-market customers are highly desired.
What you’ll do
Lead new feature development and feature enhancement throughout our marketing automation platform.
Practice continuous customer discovery by regularly meeting with existing and potential customers to get feedback on product capabilities and identify new and emerging customer needs.
Develop your product plans based on value hypotheses, learning goals, and metrics.
Create and communicate customer needs and profiles to guide team solution development.
Own the end-to-end lifecycle for Act-On features:
Work with customers to identify and validate product features and capabilities.
Work with engineering and user experience design teams to deliver new features and benefits to our customers.
Work with marketing teams to excite, prepare, and support customers as we roll out feature improvements and new functions
Work with field teams to resolve issues, train customers, and learn from feature releases
Participate in go-to-market activities and documentation
Conduct competitive analysis and lead product reviews for your product areas.
Identify and communicate metrics to measure feature performance, reflect insights, and set context for new product ideas.
Work with partners to add new capabilities and support our customer’s success.
Present your success and outcomes to our executive team and entire company.
About you
3 to 5 years experience as a product manager delivering features from inception through final release and measuring success
You have built and enhanced features for B2B SaaS products.
You practice continuous customer discovery, are passionate about learning from customers, have a proven method for recruiting participants, asking the right questions and eliminating your own biases.
You are curious and ask the five whys. You’re not satisfied with the first answer or initial implementation–you relentlessly pursue deeper answers and better solutions for your customers.
Understand how to ship the holistic product, not just deliver software.
Have experience presenting product plans and updates to executive teams.
Have a strong product toolkit (working agreements, processes, artifacts) that you adapt to each feature or product you work on.
You have a framework for identifying and prioritizing new product opportunities.
Play at multiple levels: vision, strategy, and execution.
Bonus points
You’ve worked on B2B SaaS mid-market and enterprise products.
You’ve owned a product in the marketing technology space.
You’ve attended and presented at large customer events.
You’re known in the industry as an expert in your product domain.