Product Manager – Subscriptions Platform

Product Manager – Subscription Platforms

Location: Harmsworth Media – London
Position: Permanent/Hybrid

Package Description

In return for their energy and ideas we ensure our people are well rewarded. Our benefits package increases the longer you’ve been with us. Here’s what to expect:

  • 29 days’ holiday
  • Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 4% Company contribution.
  • Life cover under the Pension Plan of up to 4x your basic salary.
  • DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
  • Subsidised canteen
  • Onsite gym (Northcliffe House only)
  • Onsite nurse and GP clinics (Northcliffe House only)
  • Our Employee Assistance Programme
  • Discounted dining cards
  • Private Medical Insurance – Bupa
  • Flexible Working policy
  • Free gym membership at Northcliffe House Gym
  • Eye care assistance
  • Family Friendly policies
  • Employee Assistance Support
  • Access to the magazine
  • Access to, New Scientist app
  • Invites to NS Events

Plus many other benefits….


Job Introduction

This brand-new role will be crucial to success at Harmsworth Media.

Harmsworth Media houses two brands, i and New Scientist. Both have ambitious subscription growth and retention targets and are backed by talented and dedicated editorial teams.

We are looking to recruit a Product Manager to manage, optimise and help with delivery on our subscription platform(s).

From a technical background, this role will support our digital subscription businesses and be responsible for getting the most from our subscription platforms, helping acquire and keep subscribers for the i and New Scientist brands.

Reporting to the Head of Subscriptions, the purpose of this role is to be the go-to person for every element of the subscription platform across both brands, as well as having the extra responsibility of delivery working with the i brand.

Across i and New Scientist, you will guide and manage the subscription product roadmap, prioritising stories, and tasks with stakeholders, be at home in multivariate environments, have excellent product knowledge of the digital publishing websites and apps, and be well-versed in what drives their success.

Working on inews with a delivery hat on, you’ll possess a test-and-learn mindset. This role will help strategise, set-up, run and optimise subscription user flows, set-up marketing campaigns, ensure the correct flow of data and manage integrations. Feeding back insights to the wider subscription, marketing, data, developer, editorial and product teams is key to leveraging and enabling subscriber retention and growth.

This is a hands-on role where you’ll have the opportunity to configure, code and integrate the subscription product with numerous touch points. It is well suited to Product Managers from development, UX and technical backgrounds.


Main Responsibilities

Harmsworth Media

  • Defining the platform roadmap based on a revenue
    Thorough understanding of the techniques and methods of product discovery, delivery, and the end-to-end product lifecycle (e.g., creating/owning strategic products from conception to launch and working with cross-functional teams)
  • Being the voice of our users
  • Prioritising stories with the relevant stakeholders
  • Documenting and creating data flows to the single customer view
  • Competitor research and ways of working to find new opportunities.
  • Integration points with analytics, martech, and external service provider
  • Being a positive and energetic force in the organisation in delivering best practice
  • Be the go-to person for all subscription UX flows and templates across the site and app
  • Prioritise ideas, and test valuable product hypotheses designed to deliver value to our customers.
  • Be at home setting, working towards and prioritising based on business KPIs.


  • Promoting a data-driven test and learn approach to platform use.
  • Working closely with UX and UI to deliver fantastic subscription end-to-end user journeys.
  • Growing and retaining the user base of the platform
  • Working with subscription marketing to help the team set-up and test their marketing campaigns.
  • Implementing test and learn workflows across multiple touchpoints.
  • Be the go-to person for all subscription UX flows and templates across the site and app
  • The relationship with the editorial delivery team to manage expectations across multiple stakeholders.

Person Specification

  • Experience working on, with and delivering growth with publishing
  • Experience as a product manager, project manager, or lead developer
  • AB and MVT tools experience
  • Scrum / Agile experience with a variety of tools
  • HTML, CSS, JS and Angular experience is highly preferred.
  • Experience with APIs
  • Strong data analysis skills, including an understanding of SEO, GA and Webmaster Tools
  • Knowledge of mobile technologies such as AMP and SDK App Integrations
  • Experience in working on subscription products, including
  • Experience with working with people in a cross-functional matrix environment
  • Commercially savvy and understands how to deliver against challenging revenue goals.
  • Comfortable with pushing back and challenging ideas.
  • An understanding of personalisation

About dmg::media

dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24 hours a day, seven days a week. Together, Daily Mail, The Mail on Sunday, Metro, i, MailOnline, Mail Plus, and reach more than 11m people daily in the UK.* Globally, our brands reach 180m unique browsers every month.** In March 2021, the business acquired the world’s leading science title, New Scientist.

dmg media’s newsbrands are expert at getting to the bottom of the stories most relevant to their readers.

*PAMCo 1 2020  ** Omniture April 2021

About dmg::media

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.