HeliosX is one of the world’s fastest growing HealthTech companies. We’re committed to improving the quality, accessibility, and affordability of healthcare for everyone. In 2013, our Founder Dwayne D’Souza recognised the need for prescription healthcare to catch up with other industries by taking advantage of technological innovations – to enable rapid delivery of medications and improved customer convenience. Since our founding, we’ve been entirely bootstrapped – we achieved product-market fit and profitability without ANY external funding whatsoever.
Our mission is to help people across the world get the medications they need, faster. Through our sites and platforms, customers can conveniently access prescription medications and treatments to treat a range of health problems, as well as purchase clinical-grade, personalised skincare. We have dedicated in-house clinical teams authorised to prescribe medications, and we own a pharma business capable of manufacturing many of the medicines and skincare products we provide. We’re an in-house, Direct-To-Consumer (D2C) proposition all the way down – and we’re passionate about that approach.
Our revenue reached a record £60 million last year, with unprecedented 32% year-on-year growth. In 2024, we’re on course to make over *£100 million* in revenue – exceeding 70% YoY growth! We’ve done this by diversifying our product portfolio, and will be accelerating our international expansion. We’re all very excited to be part of this amazing journey – within 5 years, we’re looking to scale to £500m revenue, and become the destination of choice for people across the world to access the medication they need.
it’s an exciting time to be part of the HeliosX journey. Come and help in making access to medication quicker and easier than ever before in human history!
The Opportunity
We’re looking to hire a Senior Product Manager to lead our efforts in experimentation and conversion rate optimisation across HeliosX Group brands. You will have ownership of our testing and experimentation roadmap, working cross-functionally with Product, Engineering, Design, Analytics, and Growth teams to drive improvements in conversion rates and customer lifetime value. You will utilise data from a broad range of sources – customer behaviour, user research, industry benchmarks, and the results from AB testing and on-site experimentation – to enhance engagement and create best-in-class customer journeys. We’re scaling up our experimentation efforts following an incredible year of growth for HeliosX and this role will be key to our continued success as we launch new brands and products, and move into new markets throughout 2024.
Reporting to the Director of Product, this is a full time, permanent role. The successful candidate will be hybrid, with 2 days per week expected at our offices in Central London.
Key responsibilities include:
- Deliver regular analyses of user behaviour and conversion flows to identify site improvements and make recommendations that drive performance
- Own and deliver our AB testing and experimentation strategy; build and manage a roadmap of experiments while working with Engineers to facilitate their execution
- Look after the experimentation backlog and take a data-driven approach to prioritisation of different tests.
- Collaborate with Product Designers to identify and implement key improvements across the customer journey; reducing friction, enhancing engagement, and increasing conversion
- Utilise data to inform the recommendation engine for up- and cross-selling additional products, as well as other strategic initiatives
- Project manage the creation of dedicated landing pages for new product launches (showcasing products alongside effective call to action elements), while ensuring prominent placement of new products on the website and ease of navigation
- Track, monitor, and report on acquisition and conversion metrics/KPIs, as well as the results of new experiments and initiatives, to a range of audiences across the business
- Provide support and mentorship in experimentation and CRO to other Product team members and support the Director of Product in ramping up/advocating for the discipline across the business
What you’ll bring to HeliosX
- Strong experience in prior Product and/or Growth roles, ideally in a high growth start/scale up environment
- Deep technical experience within conversion rate optimisation and AB testing
- Passion for understanding and influencing customer behaviour to bring about positive business outcomes
- Prior experience supporting B2C/D2C-based businesses, ideally within an ecommerce/high volume setting
- Data fluency; you’ll be extremely analytical and data driven, with examples of working with complex data sets to surface actionable insights and set priorities
- Experience working successfully with great Product Designers and Engineers
Why work with us?
At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission – but we need more talented folks to join us, if we want to achieve our global ambitions!
Aside from working with our all-star team, here are the other benefits of coming on board:
- Generous equity allocations with significant upside potential
25 Days Holiday (+ all the usual Bank Holidays) - Private health insurance, along with extra dental and eye care cover
- Pension scheme
- Enhanced parental leave
- Cycle-to-work Scheme
- Electric Car Scheme
- Free Dermatica and MedExpress products every month, as well as family discounts
- Home office allowance
- Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Kindle and audible subscription)